LMD - a change agency, is a woman-owned small business seeking an experienced Brand Manager to join our fast-paced, award-winning, full-service marketing & communications team. This strategic, creative, senior-level role leads the development, execution, and evolution of United States Coast Guard (USCG) brand initiatives. In addition to other branding- and marketing-related responsibilities, the person holding this role is principally responsible for ensuring brand consistency across all platforms and strengthening public perception and internal engagement.

Job Summary

Key responsibilities include:

Creating, implementing, and communicating the overarching brand strategy
Overseeing brand governance and ensuring alignment across all agency initiatives
Managing brand assets and ensuring consistency in tone, visuals, and messaging

The Brand Manager will guide a multi-disciplinary team and collaborate closely with senior USCG leadership and internal departments. The role may also include managing relationships with external partners to execute initiatives that align with USCG’s strategic objectives

Duties & Responsibilities:

Brand Strategy & Planning
Develop and implement brand strategies: Define brand positioning, architecture, and messaging to maintain relevance across target audiences and channels. Align long-term brand strategies with business objectives
Create and execute integrated strategic plans: Lead and coordinate branding efforts across digital, social, and traditional channels to support brand goals
Synthesize market research and analytics: Analyze consumer behavior, market trends, and the competitive landscape to inform brand decisions
Execution & Implementation
Oversee development of marketing materials: Manage campaigns (social, internal, and external), promotional content, and asset creation.
Maintain brand consistency: Uphold brand standards and messaging across all channels. Strengthen the perception of the USCG enterprise brand through visual identity, style guides, key messaging, and documented brand governance guidelines.
Collaborate with cross-functional teams: Work with command, leadership, creative teams, and other departments to align strategy and execution.
Track brand performance: Define KPIs and monitor brand health and campaign results. Use insights to adjust future strategies.
Leadership & Management
Lead and mentor teams: Provide coaching, guidance, and professional growth opportunities. Promote collaboration and clear communication across teams
Advocate for the brand: Represent the brand internally and externally while upholding its integrity
Drive innovation and growth: Identify new opportunities and approaches to elevate brand impact
Supervisory responsibilities: Lead the communications team. Manage relationships with leadership, external agencies, vendors, and marketing partners.
Advise and support senior leadership: Communicate progress, escalate issues, and execute priorities from USCG senior leadership

Knowledge, Abilities, and Skills:

Strategic thinking and problem-solving.
Strong communication and presentation skills
Excellent leadership and stakeholder management skills
Understanding how to create, maintain, and evolve a brand’s identity, voice, and positioning in the market
In-depth understanding of brand positioning, messaging, and behavior change.
Strong analytical skills to interpret market trends and campaign performance metrics.
Strong understanding of creative development, media strategy, and digital marketing, including SEO, PPC, email marketing, and social media strategies
Creativity and innovation in branding and advertising
Familiarity with content creation, storytelling, and brand voice development
Budget management and financial planning for marketing initiatives
Strong project management and organizational skills
Ability to juggle multiple branding projects, meet deadlines, and ensure consistency across initiatives
Experience developing compelling brand narratives, campaigns, and marketing materials that resonate with audiences.

Qualifications:

B.S. or B.A. in business, communications, advertising, marketing, or related fields
8+ experience in brand management, marketing, or a related field
Proven track record in developing and executing successful brand strategies
Strong analytical skills with the ability to interpret data and generate insights
Excellent communication, presentation, and leadership skills
Strong team management skills
Experience in digital marketing, social media, and content marketing strategies
Ability to multitask, manage deadlines, and work in a fast-paced environment
DoD or other government experience is highly desired

Job Location(s):

This is a hybrid position that requires weekly in-person meetings at USCG headquarters.
Residency in the Washington, D.C. metropolitan/national capital region required

Salary Range:

$xx - $xxx a year

Benefits: We offer a work environment that encourages personal and professional growth and a generous benefits package:

Health Ins with HRA plan
Dental Ins
Vision Ins
Short-Term Disability Ins
Term Life and AD&D Ins
Voluntary Critical Illness, Accident, Hospital, and Pet Insurance
Holidays (12)
Vacation Leave
Sick Leave
Personal Mental Health Days
Volunteer Time Off
Bereavement Leave
Parental Leave
401(k)
Profit Sharing
FSA and DCA plans
Training Budget
Remote Work Stipend
In-person & Virtual Team Building & Training

LMD is an Equal Opportunity Employer and is subject to VEVRAA requirements. Employment opportunities at LMD are based on one's qualifications and capabilities to perform the essential functions of a particular job. All employment opportunities are provided without regard to race, color, religion, sex, national origin, marital status, age, veteran status, protected veteran status, disability, gender identity, sexual orientation, genetic information, or any other characteristic protected by law, unless such disability, even with reasonable accommodation, prevents the applicant from being able to perform the essential functions of a job. Further, LMD will not retaliate against or condone retaliation against any person or group of persons who oppose actions, treatment, or conduct they believe to be discriminatory.

By applying for a position with us, you agree to our participation in the E-Verify program. If you are offered employment, you must provide documentation verifying your identity and legal authorization to work in the United States, in compliance with federal law.

LMD will not accept solicitations from recruiters, placement firms, or development firms seeking to do business with LMD.

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