Marketing Manager

Job Title: Marketing Manager - South Korea

Job Categories: Marketing

Employment Type: Full-time

Department: APAC

Location: Seoul

About Our Client:

Adored by young trendsetters and celebrities worldwide, our client is one of the fastest-growing fashion brands today, boasting a following of over 7 million. Established in 2020 and based in Los Angeles, our client proudly serves customers in over 130 countries, offering a wide range of styles from sizes XXS to 4XL. With its innovative smart fashion technology, our client is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our client's unique "Pick A Mood" collections transform everyday moods into captivating style statements, engaging the next generation and cementing its position as a Gen-Z favorite. With a strong digital presence and a rapidly growing global community, our client is expanding its team to strengthen its footprint in South Korea. We are looking for a creative and dynamic Marketing Manager to lead our marketing efforts in this key market.

Job Overview:

As the Marketing Manager for South Korea, you will be responsible for developing and executing innovative marketing strategies to elevate our client's brand presence, drive customer engagement, and boost sales. You must be fluent in both English and Korean and have a deep understanding of the local fashion industry, media landscape, and influencer/celebrity ecosystem.

Key Responsibilities:

• Develop and implement localized marketing strategies to grow our client's brand awareness and market share in South Korea.
• Lead campaign ideation, planning, and execution, ensuring alignment with global brand guidelines while tailoring messaging for the Korean audience.
• Manage relationships with local media, influencers, and celebrities to secure partnerships and collaborations.
• Oversee social media marketing, including content strategy for platforms like Instagram, Naver, Kaka, and TikTok, ensuring high engagement and virality.
• Collaborate with global teams (creative, PR, e-commerce) to adapt international campaigns for the Korean market.
• Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
• Plan and execute events, pop-ups, and PR activations to strengthen brand positioning.
• Monitor and report on campaign performance, adjusting strategies based on data insights.

Qualifications:

• Fluent in English and Korean (written and spoken) - mandatory.
• 5+ years of experience in marketing, preferably in fashion, beauty, or lifestyle industries.
• Strong network within the Korean fashion, media, and celebrity/influencer community.
• Proven track record of successful marketing campaigns with measurable results.
• Creative thinker with excellent storytelling and content creation skills.
• Data-driven mindset with experience in social media analytics and performance marketing.
• Ability to work in a fast-paced, international environment.
• Based in Seoul.

Working Mode:

Remote/home-based (preferably in Seoul) with frequent business trips.