Digital Marketing Manager

Job opportunity as Digital Marketing Mgr for one of the top sellers of smart appliance manufacturers from China.

Responsibilities

• Develop and scrutinise all the campaign budgets
• Build and manage the e-commerce marketing process from scratch
• Plan and control the company's social media channels and local website
• Grow website traffic and enable digital growth and increase conversion rates
• Monitor the primary marketing metrics to establish the effectiveness of online advertising
• Report on the performance of digital marketing activities and compare the results against key performance indicators and ROI
• Review the brand message regularly to ascertain its consistency
• Develop a workable digital marketing strategy
• Collaborates with other supporting teams to create impressive client-centered landing content
• Analysis of end-to-end consumer experience in different digital channels.
• Identify the latest digital technologies and current digital trends affecting the industry

Requirements

• Capable of developing and driving local marketing strategies through agencies,
• managing social media accounts, and planning localized content.
• Able to coordinate with media outlets, KOLs, and partners to execute
• promotional activities.
• Participate in the planning of e-commerce campaigns and coordinate execution
• with distributor-operated stores.
• Familiar with platform advertising tools to drive conversion.
• Familiar with local social media platforms, brand marketing, and KOL
• collaboration processes. Knowledge of basic e-commerce advertising.
• Creative, hands-on, with strong execution and learning abilities.
• Local language speaker with strong English skills (reading, writing, and speaking).
• Experience in consumer electronics or e-commerce is preferred