Head of Product Marketing

Company Description LivTech is a portfolio of healthcare-focused SaaS software and services companies, providing investment and operational expertise to support long-term growth. The organization serves home health agencies, hospice and palliative care providers, medical and physician groups, and assisted and senior living communities.

Role Description The Head of Product Marketing and Content is a senior leadership role responsible for defining and operationalizing how LivTech goes to market across all three business segments (Physician, Residential and In-Home). You'll lead a team of Product Marketing Managers — and work cross-functionally with product, sales, and customer success to ensure our positioning is sharp, our sales teams are enabled, and our launches land with impact.

This is a high-ownership role that sits at the intersection of market intelligence, storytelling, and revenue enablement. You'll report directly to the CMO and operate as a key strategic partner across the organization. Must be available to work East coast hours and authorized to work in the U.S.

What You'll Do

Positioning & Messaging

• Own and evolve LivTech's positioning and messaging framework across all three market segments — Residential, In-Home, and Physician
• Ensure messaging is differentiated, clinically credible, and resonant with distinct buyer personas across each segment
• Partner with the CMO to develop and maintain the parent brand narrative and ensure consistency across product lines and acquired brands

Competitive Intelligence

• Build and maintain a rigorous competitive intelligence program across all three segments
• Synthesize market, buyer, and competitor insights into actionable guidance for product, sales, and marketing teams
• Monitor market trends in post-acute healthcare technology and translate them into strategic recommendations

Sales Enablement

• Develop and maintain a comprehensive sales enablement library — pitch decks, battle cards, objection handling guides, ROI tools, and segment-specific collateral
• Partner closely with sales leadership and BDR teams to ensure enablement materials are actually used and continuously improved based on field feedback
• Support onboarding of new sales and BDR team members with segment-specific product and market training

Product Launches & GTM

• Lead go-to-market planning and execution for new product launches and feature releases across all segments
• Coordinate cross-functionally with product management, sales, and customer success to ensure launch readiness
• Define launch objectives, success metrics, and post-launch reporting cadence

Customer & Market Research

• Design and execute ongoing customer research programs — win/loss analysis, buyer interviews, persona development, and customer advisory inputs
• Translate research findings into messaging updates, enablement improvements, and product feedback loops
• Maintain deep expertise in post-acute healthcare buyer dynamics across facility-based, home-based, and physician market segments

Content & Customer Marketing

• Own the content strategy tied to product positioning across all three segments — ensuring content reflects and reinforces LivTech's messaging framework
• Oversee development of high-value content assets including white papers, case studies, solution briefs, blog posts, and segment-specific thought leadership
• Partner with the brand and campaign teams to ensure content is activated effectively across channels
• Build and maintain a content calendar aligned to product launches, campaigns, and industry moments
• Establish LivTech's thought leadership voice in post-acute healthcare technology
• Own customer marketing and advocacy programs — including reference management, customer case studies, and customer advisory board coordination

Analyst Relations

• Serve as the primary point of contact for industry analysts including KLAS, Gartner, and Black Book
• Manage analyst briefings, inquiry calls, and research participation to ensure LivTech is accurately and favorably represented in analyst coverage
• Monitor analyst reports and ratings for competitive insights and incorporate findings into positioning and sales enablement materials
• Partner with the CMO to develop an analyst relations strategy that builds LivTech's credibility and visibility in the post-acute healthcare technology market

Team Leadership

• Lead, develop, and retain a team Product Marketing Managers
• Set clear goals, provide regular coaching, and create a high-performance team culture
• Partner with the CMO to evolve the PMM org structure as the business scales

Qualifications:

• 6–12 years of product marketing experience, with at least 3 years in a leadership role managing a team
• Deep healthcare technology experience required — familiarity with post-acute care markets (senior living, home health, or physician/clinician segments) strongly preferred
• Proven track record of developing differentiated positioning and messaging in a complex, multi-product environment
• Strong sales enablement instincts — you understand what revenue teams actually need and how to build materials they'll use
• Experience leading GTM for product launches in a B2B SaaS or healthcare technology environment
• Exceptional communicator and storyteller — comfortable presenting to C-suite and board-level audiences
• Demonstrated ability to build and develop high-performing teams
• Comfortable operating in a fast-moving, acquisition-driven environment where priorities evolve
• Remote-ready; available during core Eastern Time business hours, authorized to work in the U.S.

Job Type: Full-Time

Work Location: United States (Remote)

Pay:

Benefits:

• Health Insurance: individual policy, employer/employee shared cost
• Teladoc: included in health insurance
• Flexible Spending Accounts: employee paid
• Disability Insurance: Short Term Disability-employer paid; Long Term Disability-employee paid
• Life Insurance: $50,000 employer paid, additional employee paid
• Accident Care: employee paid
• Critical Care: employee paid
• Dental Insurance: employee paid
• Vision Insurance: employee paid
• Legal & ID Shield: employee paid
• Pet Insurance: employee paid
• Paid Time Off (PTO)
• 401k Retirement Plan: employee paid
• Employee Assistance Program (EAP): employer paid
• Paid Holidays

Any offers of employment are contingent upon the successful completion of a background check.

LivTech is committed to creating a diverse environment and is proud to be an equal opportunity employer.