Director of Growth/Outreach and Marketing

Description

Join Livingston Regional Hospital, a 114-bed, community hospital certified for sepsis care by the Joint Commission and accredited for chest pain by the American College of Cardiology. As part of the ScionHealth network, Livingston Regional proudly delivers quality care covering all aspects of healthcare, from 24-hour emergency services to inpatient and outpatient rehabilitative, a Level I neonatal nursery, a 16-bed gero-psych unit, and many other specialty services. Livingston serves a five-county area in central Tennessee and southern Kentucky. Grow your career where your work touches your neighbors.

Job Summary

The Director, Growth, Outreach & Marketing leads the development and execution of integrated growth, outreach, marketing, and communications strategies that drive inpatient and outpatient volume, build consumer preference, and strengthen referral relationships. This role combines physician outreach, business development, market intelligence, branding, digital strategy, and community engagement. The Director cultivates relationships with physicians, APPs, EMS, referral coordinators, and community partners while also managing marketing, communications, and promotional initiatives. This position collaborates with hospital leadership, clinical departments, and corporate marketing/communications partners to advance service line visibility, optimize access, engage providers, and elevate the hospital’s reputation.

Essential Functions

• Develops and executes comprehensive annual growth, outreach, and marketing plans aligned with market and organizational goals.
• Builds and maintains strategic relationships with physicians, APPs, practice managers, EMS, referral coordinators, and other key stakeholders to drive service utilization.
• Leads marketing and communication strategies including branding, digital media, public relations, internal communications, and service line promotion.
• Utilizes CRM platforms to track referral activity, monitor engagement, report outcomes, and inform strategic targeting.
• Conducts regular in‑person outreach visits to identify provider needs, reduce barriers, and strengthen referral alignment.
• Coordinates introductions between providers, specialists, and referring clinicians to support clinical integration and provider experience.
• Directs advertising, promotional strategies, community engagement, and earned media outreach in alignment with organizational branding standards.
• Manages internal communications, employee engagement initiatives, newsletters, crisis communication, and physician recognition programs.
• Serves as media spokesperson for the market and collaborates with corporate communications on public relations and crisis response.
• Oversees management of digital content, social media presence, website updates, and communication platforms.
• Monitors market trends, competitive activity, and growth opportunities, and provides market intelligence to inform strategic decision‑making.
• Supports service line leaders in identifying and removing barriers to patient access, scheduling, and referral processes.
• Plans CME events, outreach forums, community events, and educational programs for providers and the public.
• Ensures compliance with regulatory standards, including HIPAA, in all outreach and marketing activities.
• Supervises and mentors marketing team members as applicable.

Knowledge/Skills/Abilities/Expectations

• Strong relationship‑building and interpersonal communication skills.
• Exceptional written, verbal, and presentation communication abilities.
• Knowledge of healthcare services, referral processes, and physician engagement strategies.
• Proficiency with Microsoft Office Suite, CRM, digital marketing tools, and content management systems.
• Ability to manage multiple projects, prioritize deadlines, and operate in a fast‑paced environment.
• Strategic thinking with strong analytical, problem‑solving, and decision‑making skills.
• Ability to represent the organization with professionalism and confidentiality.
• Frequent sitting, computer use, meetings, presentations, and local travel.
• Occasional walking, standing, and lifting up to 25 lbs.
• Visual and auditory acuity required.

Qualifications

Education

• Bachelor’s degree in Business, Marketing, Communications, Public Relations, Healthcare Administration, or related field required.

Licenses/Certifications

• None required. Sales training or CRM certification preferred.

Experience

• Minimum of 5 years progressive experience in healthcare marketing, business development, physician relations, outreach, or communications.
• Experience in hospital or healthcare setting strongly preferred.
• Experience managing marketing strategy, digital media, public relations, and communication platforms.
• Experience using CRM platforms and managing provider outreach preferred.