Product Manager - Marketing Measurement

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE TEAM

The Marketing Measurement team is a data team at heart. We provide data to various stakeholders to enable marketing efforts at scale across our business. This includes facilitating marketing reporting via data pulled from API, providing data to use for audience building and campaign creation, and implementing server to server feeds to improve campaign optimization and increase signal for media platform including Meta, Google Ads, Trade Desk, etc.

THE ROLE

The Marketing Measurement team is a data team at heart. We provide data to various stakeholders to enable marketing efforts at scale across our business. This includes facilitating marketing reporting via data pulled from API, providing data to use for audience building and campaign creation, and implementing server to server feeds to improve campaign optimization and increase signal for media platform including Meta, Google Ads, Trade Desk, etc..

We are looking for an individual with experience in marketing technology and the data that powers it to join our mission. Your goal will be to leverage Live Nation's wide array of data assets and global ticketing marketplaces to improve how we collect fan interaction data and measure the success of marketing impacts by looking at metrics such as spend, clicks, impressions, and attributed conversions. We're looking for someone who understands media attribution data and budget analysis, can articulate a vision for growth, and work with engineers, stakeholders, 3rd party vendors and analysts to take a project from requirements to development to launch.

This position plays a role in shaping the future Live Nation's digital media strategy through delivering quality data that powers measurement and reporting used by internal teams and external clients. The ideal candidate has experience with advertising data, understands pipelines bringing data from external APIs to an internal data warehouse, and is eager to contribute to building scalable data products.

If you are someone who is motivated by driving value to the business, holds themselves to a high standard, is meticulously detailed, can work and learn independently, is tenacious in chasing down the people who can help get a problem solved, and loves working collaboratively – with no ego – for the betterment of a team, please apply today!

What This Role Will Do

• Product Management: Author product requirements, user stories, specifications, workflow diagrams, and documentation for Measurement data products, including 3rd party ingestion pipelines.
• Feature Delivery: Drive the development and execution of product enhancements and features across the Marketing Measurement technology stack.
• Backlog Management: Manage the product backlog, striking a balance between new features that add value to our stakeholders, bug fixes that improve data quality, and reliability and must do technical migrations.
• Communication & Documentation: Collaborate with product development and technical teams to deliver user-friendly guides, training materials, and documentation for the product suite.
• Thought Leadership: Develop and share expertise in digital marketing, analytics data capture technologies, attribution, and reporting; research and implement new digital advertising technologies.
• Collaboration: Collaborate with cross functional teams ranging from engineers to data scientists to media buyers to external vendors to support marketing reporting at scale for a number of different use cases.
• Data Quality: Organize and lead initiatives that deliver high-quality, trustworthy, reliable data to stakeholders.

What This Person Will Bring - Technical Skills

• Strong analytical and problem-solving skills to identify trends, patterns, and opportunities supported with data.
• Highly capable in the independent retrieval, assembly, and manipulation of analytics data sets including pulling reporting from marketing platforms.
• Proficiency in SQL and comfort with analytics platforms (e.g., Databricks, Tableau, Domo, Looker).
• Understanding of Marketing Technology stack architecture, including ETL processes that extract data from marketing APIs and land in a data warehouse.

WHAT THIS PERSON WILL BRING - WORK EXPERIENCE & EDUCATION

• 5+ years of relevant, progressive experience. Bachelor's Degree (preferably in STEM or Business) is a plus but not required.
• Data and analytics background preferred, with the ideal candidate understanding how to use analytics tools such as SQL, Python, Excel, etc. to model and analyze large datasets.
• Experience owning products throughout their entire lifecycle, from ideation to development, release and maintenance.
• Issue tracking, roadmaps, and general project management experience with JIRA or similar tools such as Basecamp, Asana, or Wrike.
• Composition and revisioning of project assets such as documentation, presentations, diagrams.
• Understanding and experience with software development methodologies, such as waterfall and agile.
• Understanding of or experience in the ticketing and/or live event industry a plus.
• Strong analytical and problem-solving skills to identify trends, patterns, and opportunities supported with data.
• Highly capable in the independent retrieval, assembly, and manipulation of analytics data sets including pulling reporting from marketing platforms.
• Proficiency in SQL and comfort with analytics platforms (e.g., Databricks, Tableau, Domo, Looker).
• Understanding of Marketing Technology stack architecture, including ETL processes that extract data from marketing APIs and land in a data warehouse.

What This Person Will Bring - Behavioral Competencies

• Strong story-telling skills, with the ability to effectively convey insights and recommendations to stakeholders at all levels.
• Proficient in executive-level communication and presentations.
• Strong sense of organization to see objectives to completion; experience in influencing team and cross-functional partners through data-driven proposals and presentations.
• Capable of managing multiple projects simultaneously and handling shifting priorities.
• Team-oriented and collaborative while also able to work independently.
• Adaptable to diverse working arrangements, seamlessly integrating in-person and remote collaboration across various geographic regions.
• Meticulous about quality and detail-oriented view of delivered work products.
• Creative thinker with the ability to learn new things, assess problems, and identify proactive solutions quickly.
• Comfortable leading change and getting things done.
• Patient and diligent troubleshooting skills, unwilling to let go of a problem until it is solved.
• Able to balance user needs, technical feasibility, and business priorities to define impactful product strategies.

Benefits & Perks

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

The expected compensation for this position is:

$104,000.00 USD - $130,000.00 USD

• Pay is based on a number of factors including market location, qualifications, skills, and experience.