Product Marketing Director

Since our inception in 2015 in Denmark, Liva has been a pioneer in the field of digital behaviour change. Our ambition is to empower 1 million people by 2030 to improve their health and well-being by preventing and managing chronic conditions through digitally-powered, evidence-based lifestyle interventions.

Headquartered in Copenhagen and London, our collaborations with healthcare systems - including the NHS, life science companies and health insurers - allow us to impact lives at scale.

We have big ambitions and, to help us achieve these we’re looking for a Product Marketing Director to join the team and help us to grow our business.

About The Role

As Product Marketing Director, you will play a key role in shaping how Liva’s digital health solutions are positioned, packaged, and promoted across markets.

Positioned at the intersection of product, sales, and marketing, you will translate our clinically validated technology and outcomes into compelling value propositions that resonate with healthcare providers, life science partners, and insurers.

You will collaborate cross-functionally to support go-to-market strategies, sales enablement, and messaging that drives engagement and growth.

Key Responsibilities

• Define clear and differentiated product positioning and messaging that aligns with Liva's strategic goals.
• Lead go-to-market planning for new product features, services, and market expansions.
• Develop and maintain product marketing materials, including pitch decks, one-pagers, case studies, and FAQs.
• Partner with Product and Customer Success to integrate client feedback and user insights into marketing strategies.
• Collaborate with Demand Generation and Sales to align messaging across campaigns and touchpoints.
• Conduct competitive research and market analysis to refine positioning and GTM strategies.
• Support internal product education and training initiatives.

Experience And Skills

• Experience in leading B2B product marketing, preferably within digital health or SaaS
• Strong understanding of the healthcare landscape, with experience communicating with clinical, public, and payer audiences.
• Excellent stakeholder management and communication skills with the ability to distill complex topics into simple, impactful messages.
• Skilled in creating sales and marketing collateral that supports complex sales cycles.
• Data-driven mindset; confident working with outcomes and performance metrics.
• Experience working with cross-functional stakeholders in a dynamic, scale-up environment.

At Liva, we do not go to work just to work. We are a purpose-driven company, and we go to work every day to help people live better lives. Our purpose is in our DNA, and we are always on the lookout for talented people who are eager to evolve and build a life-changing career within global health tech.

We believe in doing business the right way. We are committed to both eliminating discrimination and encouraging diversity amongst our workforce. We are committed to developing a representative workforce at all levels, and maintaining a working environment that promotes the health and wellbeing of our employees. We will operate a fair, inclusive and transparent recruitment and selection process.