Influencer Marketing Executive

Department: Marketing

Location: Lucknow (On-site)

Employment Type: Full-time

About the Role

We're looking for an experienced Influencer Marketing Executive with a strong background in the Beauty, Skincare, Personal Care, Cosmetics, Wellness, or D2C industry.

If you've successfully managed influencer campaigns for skincare, beauty, cosmetics, haircare, personal care, or wellness brands and have an established network of creators, we'd love to hear from you.

This role is ideal for someone who understands beauty consumers, keeps up with social media trends, knows how to identify high-performing creators, and can execute influencer campaigns that deliver measurable business results.

What you'll do

• Develop and execute influencer marketing strategies aligned with business and brand objectives.
• Identify, onboard, and build long-term relationships with beauty, skincare, lifestyle, fashion, wellness, and UGC creators.
• Plan and manage end-to-end influencer campaigns—from outreach and negotiations to execution, content approvals, and performance reporting.
• Negotiate commercial collaborations while ensuring maximum ROI within campaign budgets.
• Coordinate closely with the Creative, Brand, Content, and Performance Marketing teams for seamless campaign execution.
• Track creator deliverables, posting schedules, and campaign timelines.
• Monitor campaign performance using key metrics such as reach, engagement, conversions, CPM, CPA, and ROI.
• Maintain and regularly update influencer databases, campaign trackers, and reporting dashboards.
• Stay ahead of influencer marketing trends, emerging creators, platform updates, and competitor activities.
• Identify new creator opportunities, viral trends, and innovative collaboration formats to scale brand visibility.

Who we'r looking for

• 1–3 years of hands-on experience in Influencer Marketing, preferably with a Beauty, Skincare, Personal Care, Cosmetics, Wellness, FMCG, or D2C brand.
• Experience working with nano, micro, macro, and celebrity influencers.
• Strong understanding of Instagram, YouTube, Snapchat, and emerging social media platforms.
• Proven experience negotiating influencer collaborations and managing campaign budgets.
• Excellent communication, relationship-building, and coordination skills.
• Highly organized with the ability to manage multiple campaigns simultaneously.
• Strong analytical mindset with experience measuring campaign performance and optimizing results.
• Proficiency in MS Excel and Google Sheets.

Preferred Experience

Candidates with prior experience in Beauty, Personal Care, Cosmetics, Skincare, Haircare, Wellness, or D2C consumer brands will be given preference.

Experience working with influencer agencies or managing large creator communities is an added advantage.

Why Join Us?

• Work with one of the fastest-growing beauty and personal care brands.
• Lead high-impact influencer campaigns with top creators across India.
• Collaborate with a young, ambitious, and creative marketing team.
• Opportunity to build large-scale creator partnerships and shape brand growth.
• Fast career progression based on performance and ownership.
• Competitive compensation and a dynamic work culture.

Beauty | Skincare | Personal Care | Cosmetics | Haircare | Wellness | D2C | FMCG | Consumer Brand | Influencer Marketing | Creator Partnerships | Influencer Outreach | Creator Management | Influencer Relations | Social Media Marketing | Digital Marketing | Brand Marketing | Instagram Marketing | YouTube Marketing | UGC | Campaign Management | Content Marketing | Creator Economy