Marketing Manager (PNW)

Manager, Retail Marketing Operations (RMO)

The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships. This role focuses on driving quality traffic, enhancing customer loyalty, and achieving operational excellence in partnership with Regional Operational and Store Leaders, Lithia Home Office, and external partners. This person serves as the primary liaison between Store Leaders and key partners, and is responsible for driving change with measurable impact.

Travel Required (Supporting Pacific North West)

Store Locations: Oregon, Washington, Idaho and Montana

Compensation: $75,000-110,000 annually

Responsibilities

• Strategic Marketing Oversight: Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management. Take personal ownership for effectiveness and impact as reflected in key company reporting, such as the Store Performance Scorecard and Customer Ecosystem Scorecard.
• Customer Loyalty Initiatives: Design and implement marketing strategies that strengthen long-term customer relationships, leveraging internal technology and solutions with priority. Partner with Store Leaders to create loyalty-focused programs and initiatives that enhance the customer experience and nurture retention. Utilize the Customer Ecosystem Scorecard to identify opportunities and measure success for delivering on both store and overall company loyalty.
• OEM Partnerships: Foster and strengthen OEM relationships at the local levels to align on initiatives that drive customer satisfaction and store loyalty.
• Data-Driven Guidance: Provide expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem. Make data-driven recommendations and provide actionable insights based on customer behavior trends to tailor marketing approaches that drive loyalty and retention that is measurable on the Store Performance Scorecard and Customer Ecosystem Scorecard.
• Content and Campaign Management: Partner with LAD Marketing team members and external partners to create impactful, customer-focused content and measure campaign success.
• Collaboration and Strategy Execution: Collaborate with other RMOs to ideate and deliver on strategic business initiatives that align with customer loyalty goals.
• Technology and Analytics Integration: Leverage internal reporting, market intelligence, data analytics, and emerging technologies to create personalized, targeted marketing approaches. Drive customer engagement, retention, and growth through innovative loyalty programs and strategies.
• Market Adaptability: Monitor and adapt to changing market conditions. Utilize industry research and critically evaluate campaign performance to continuously improve strategies and outcomes.
• Alignment and Advocacy: Champion the alignment and integration of key company initiatives and strategies, serving as a resource and advocate for Store Leaders and internal partners.
• Travel Requirements: Depending on home location and regional geography, overnight travel may be required.

Skills and Qualifications

• Educational Background: Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience.
• Industry Knowledge: Strong understanding of the automotive industry, dealership operations, and automotive marketing.
• Technical Proficiency: Experience using Google Analytics, CRM Systems, and Microsoft Office Suite.
• Problem-Solving and Analysis: Proficiency in data analysis to evaluate the efficacy and ROI of marketing strategies.
• Attention to Detail: Strong organizational skills with a keen eye for detail.