Brand Manager

Firm Mission Statement

Our mission is to change as many lives as possible by offering immigration solutions even in the most difficult cases. We look at all possible options to keep our clients in the United States with their families where they belong. We stand ready to fight even when success seems unsure because we understand how much better life can be with the dignity and peace of mind that comes with having documents.

eWe are seeking a bilingual (Spanish/English) Brand Manager to lead the strategic direction of The Lisinski Firm’s brand and marketing efforts. This pivotal role will shape how we position our services, uncover actionable client insights, and drive brand visibility to attract and retain clients. This role will also design and manage the firm’s client-facing marketing strategy, set the roadmap for the broader marketing team, and oversee execution across channels

.
What you'll

1. doBrand Strategy Development: Define, articulate, and evolve the firm’s brand identity and positioning across services and channel
2. s.Integrated Marketing Calendar Management: Implement strong planning and coordination skills to create and manage multi-channel marketing calendars aligned with business prioritie
3. s.Consumer & Client Research: Work closely with consumer insights lead to manage brand awareness tracking, customer decision journeys (CDJ), copy testing, and internal panel insight
4. s.Audience Segmentation & Insights: Lead audience segmentation project to define our ad and media audiences based on behavioral, demographic, and psychographic data to refine targeting and messaging strategie
5. s.Marketing Mix Modeling (MMM): Implement and utilize data-driven models to evaluate marketing effectiveness and inform budget and channel optimizatio
6. n.Market & Competitive Analysis: Monitor industry trends, assess market dynamics, and provide actionable insights for strategic decision-making across campaigns and opportunities for business growt
7. h.Agency & Vendor Management: Oversee external marketing agencies and creative partners, ensuring high-quality and on-brand deliverable
8. s.Strategic Partnership Development: Work closely with marketing coordinators to identify, negotiate and manage strategic partnerships (local, grassroots, institutional, or corporate) to extend brand reach and relevanc
9. e.Cross-Functional Collaboration: Work closely and effectively with legal, business development, and operations teams to align marketing initiatives with firm goal
10. s.Project Management & Executional Rigor: Manage complex and multi-layered marketing programs from concept through execution and analysi

s.
Qualificati

• ons5-6 years in relevant brand management rol
• es.Degree in Marketing/Comms or MBA preferred, or relevant job experien
• ce.Fluent in Spanish and English (spoken and writte
• n).Passion for humanitarian issues (e.g., immigration, civil rights, nonprofit/legal aid wor
• k).Exceptional writing, editing, and storytelling skil
• ls.Strong interpersonal skills and ability to connect with diverse audienc
• es.Highly proficient with Microsoft Office Suite or related softw

are
Sche

• duleMonday - Friday, 8am-5pm Eastern

time
The pay range for this rol

• e is:13 - 15 USD per

hour