SaaS Product Marketing Specialist

Position: SaaS Product Marketing Specialist

Experience: 2-5yrs

Timing: 3 PM – 12 AM IST (Flexible)

Location: Remote- India

SAAS Marketing Experience is MUST

Key Responsibilities

1. Product Positioning & Messaging

• Define and refine product positioning and value proposition.
• Research competitors and ICPs using tools like G2, Capterra, and LinkedIn.
• Ensure all communication (website, campaigns, ads) aligns with core messaging.

2. Content Marketing

• Research, write, and publish blogs, landing pages, and case studies.
• Upload and optimize content on Webflow CMS.
• Distribute content through emails (Mailchimp / HubSpot) and LinkedIn posts.
• Repurpose long-form content into short-form posts, carousels, and email snippets for LinkedIn Consumption.

3. SEO & Organic Growth

• Perform keyword research using Ahrefs / SEMrush / Google Keyword Planner.
• Optimize website pages for target keywords (meta tags, headings, alt text – On Page SEO).
• Build high-quality backlinks (Off Page SEO) via guest posting, SaaS directories, and partner blogs.
• Get product listed and optimized on Product Hunt, G2, Capterra, GetApp, SaaSWorthy, etc.
• Monitor performance using Google Search Console, Google Analytics (GA4), and Ahrefs.

4. Social Media & Brand Building

• Manage company pages on LinkedIn and X (Twitter).
• Create and post regular updates, carousels, and short-form content.
• Track engagement and growth using Shield / LinkedIn Analytics.
• Engage in founder-led storytelling and thought leadership posts.
• Participate in relevant online communities (LinkedIn groups, Slack, Reddit).

5. Performance Marketing

• Set up and manage LinkedIn Ads, Google Search Ads, and Retargeting campaigns.
• Define campaign objectives (traffic, sign-ups, demo requests) and measure ROI.
• Use UTMs, GA4, and Looker Studio for tracking and reporting.
• Continuously test ad creatives, CTAs, and audience segments.

6. Email & Marketing Automation

• Build and execute email sequences for lead nurturing and user onboarding.
• Use HubSpot / Customer.io / Mailchimp for automation and segmentation.
• Track open rates, click rates, and conversions, and optimize accordingly.

7. Analytics & Reporting

• Set up tracking dashboards using Google Analytics.
• Monitor key SaaS metrics: Website traffic, MQLs, sign-ups, activation rate, CAC.
• Provide weekly and monthly performance reports with actionable insights.

Requirements

• 2–4 years of hands-on experience in B2B SaaS marketing (preferably early-stage).
• Proven experience in SEO, content, social media, and paid marketing.
• Working knowledge of tools: Google Analytics, GA4, Google Ads, LinkedIn Ads, Ahrefs/SEMrush, HubSpot, Webflow, Mailchimp.
• Strong writing and analytical skills.

About Us

We’re an early-stage HR-Tech SaaS startup with an Agentic AI-powered product and a newly launched website.

We’re looking for a hands-on SaaS Growth Marketer who can execute across all core channels — content, SEO, social media, performance marketing, and analytics — to drive traffic, trials, and conversions.