Growth Marketing Manager

Growth Marketing Specialist

We’re hiring a Growth Specialist who thrives on owning both strategy and execution,

leads with data, and proves ROI across channels. You’ll work within a nimble,

cross-functional pod where you drive growth initiatives from end to end — planning,

launching, optimizing, and reporting — with full accountability for performance.

This role is perfect for someone who’s equal parts strategic thinker, performance

marketer, and data ops problem-solver — and who can write compelling copy and

manage campaigns exceeding $100,000 in spend.

What You’ll Do

Strategy, Planning, and Client Leadership

● Build quarterly growth plans with goals, budgets, roadmaps, and KPIs.

● Lead weekly client standups, manage expectations, and translate insights into action.

● Prioritize initiatives across SEO, paid media, email, content, and CRO based on

impact.

Acquisition and Lifecycle Marketing

● Plan, execute, and optimize PPC campaigns on Google, LinkedIn, and Meta — often

with budgets of $100K+.

● Own SEO from technical audits and IA to briefs, schema markup, and internal linking.

● Build and manage email/lifecycle programs: segmentation, nurtures, triggers,

re-engagement flows.

● Write conversion-focused copy for ads, emails, landing pages, and more.

● Develop and test landing pages and conversion strategies to improve lead volume

and quality.

Attribution, Tracking, and RevOps (Critical)

● Implement full-funnel lead tracking and lead scoring across systems (site → ad

platforms → CRM/marketing automation).

● Design and enforce UTM frameworks, campaign naming conventions, and QA

processes.

● Configure GA4, GTM, and conversion goals; set up offline conversion tracking and

API integrations.

● Connect ad platforms to CRM/automation tools (Meta CAPI, LinkedIn CAPI, Google

Enhanced Conversions) using native integrations and middleware (Zapier, Make,

etc.).

● Build audience lists and lookalikes using tools like Clay, Apollo, and (bonus)

ZoomInfo, Clearbit, 6sense, or Reveal.

● Own lead routing, deduplication, field mapping, and compliance in HubSpot or

Salesforce.

● Maintain attribution dashboards tying channel → pipeline → revenue.

Analytics and Optimization

● Define KPIs, build dashboards, and monitor performance across all channels.

● Attribute pipeline and revenue using GA4, ad platforms, and CRM data.

● Run A/B tests to improve CVR, CPL, and ROAS; share insights and next steps.

Project and Team Management

● Manage timelines, dependencies, and scope across internal and external

collaborators (designers, writers, developers).

● QA deliverables for accuracy, accessibility, SEO, tracking, and brand consistency.

● Keep ClickUp tickets and project documentation up to date for stakeholder visibility.

What You’ve Shipped

● 5+ years in growth or demand generation (agency or high-growth startup experience

ideal).

● Proven wins across at least three of the following: SEO, Paid Search, Paid Social,

Email/Lifecycle, CRO, Content.

● Written persuasive, high-performing marketing copy across channels.

● Managed and optimized six-figure paid media budgets with positive ROI.

● Built UTM frameworks, lead scoring models, and attribution systems tied to revenue.

● Connected ad platforms to CRMs for real-time lead capture and feedback loops.

● Researched and built audience segments using Clay, Apollo, or similar tools.

● Strong skills in GA4, GTM, Google Ads, LinkedIn Ads, Meta Ads, and modern

CRM/automation stacks (HubSpot preferred, Salesforce a plus).

● Experience collaborating with design/dev teams on LPs and CMS-managed sites.

● Excellent communicator with clients and internal teams.

Nice to Have

● Experience in “non-glossy” B2B industries like construction, manufacturing, or

industrials.

● Familiarity with enrichment and intent tools like ZoomInfo, Clearbit, 6sense, and

Reveal.

● Basic SQL or BI experience (Looker, Data Studio, Power BI).

● Understanding of GDPR/CCPA and consent best practices.