Subject Matter Expert - Digital Marketing with AI

This is a remote position.

Position Summary

• Role: Subject Matter Expert - Digital Marketing with AI

• Location: Remote (Online)

• Employment Type: Contract (Freelance)

• Duration: Project-Based

• Start Date: Immediately

• Estimated Effort: Approximately 60 Hours

• Compensation: INR 90,000 (Fixed)

• Bonus/Additional: INR 10,000 for timely submission

Role Description

LINC Education is seeking an experienced Subject Matter Expert in Digital Marketing with AI to support the development of its program. This is an exciting freelance opportunity to collaborate and contribute to creating industry-relevant learning experiences.

The SME will work closely with the Learning Design (LD) team to validate, enrich, and develop technical content while ensuring the curriculum reflects current industry practices and emerging AI-driven marketing trends.

Key Responsibilities

The SME will be responsible for:

• Reviewing, validating, and refining the overall program blueprint.

• Reviewing and enhancing the theoretical content created by the Learning Design team.

• Developing practical content for technology platforms and industry tools included in the curriculum.

• Creating detailed tool demonstrations, implementation guidance, and best-practice documentation about the tools listed in the blueprint.

• Designing a comprehensive capstone project aligned with real-world business scenarios.

• Developing the capstone solution/model answer along with a detailed evaluation rubric.

• Ensuring all content is accurate, current, practical, and aligned with industry standards.

Desired candidate profile:
Education / Work Experience

• Bachelor's or Master's degree in Marketing, Digital Marketing, Business, Communications, or a related discipline from a reputed institution.

• 4–8+ years of hands-on industry experience in Performance Marketing, Growth Marketing, or Digital Marketing within agencies, startups, or enterprise organisations.

• Demonstrated experience planning, executing, optimising, and measuring multi-channel digital marketing campaigns.

• Strong understanding of customer acquisition strategies across paid media, organic growth, CRM, and conversion optimisation.

• Prior experience developing learning content, conducting corporate training, mentoring teams, or creating instructional material will be an added advantage.

• Excellent written and verbal communication skills in English.

Technical Expertise

Candidates should possess strong practical experience with the following:

• Meta Ads Infrastructure: Demonstrated expertise in Meta Ads Manager, including campaign setup and optimisation, Campaign/Ad Set/Ad hierarchy, Meta Pixel implementation, and the creation of Custom and Lookalike Audiences. Ability to develop clear, step-by-step instructional content and practical tutorials.

• Applied AI (Claude): Strong proficiency in leveraging Claude for prompt engineering, including brand voice preservation, content ideation, blog outlining, ad copy generation, and other AI-assisted marketing workflows. Knowledge of other AI tools such as ChatGPT and Google Gemini is good to have as well.

• Marketing Tools & Free-Tier Optimisation: Hands-on experience using the free versions of tools such as SEMrush, Google Analytics 4 (GA4), and HubSpot, with the ability to maximise their capabilities and create practical, accessible learning experiences for students.

• Content Documentation & Demonstrations: Working knowledge of documentation and screen-recording tools such as Loom, Scribe, or similar platforms for creating clear, annotated product demonstrations and tool walkthroughs.

• Data Privacy & Compliance: Familiarity with the Digital Personal Data Protection (DPDP) Act, 2023, with an understanding of its implications for digital marketing, AI applications, customer data handling, and privacy compliance.

Preferred Certifications

Candidates with one or more of the following certifications will be preferred:

• Meta Certified Digital Marketing Associate

• Meta Certified Media Buying Professional

• Meta Certified Media Planning Professional

• Google Analytics (GA4) Certification

• Google Ads Search Certification

• SEMrush SEO Toolkit Certification

• HubSpot Content Marketing Certification

• HubSpot Email Marketing Certification

Project Deliverables

The selected SME will deliver:

• Reviewed and validated program blueprint

• Enhanced theoretical content

• Technical and tool-based learning content

• Capstone project

• Capstone model solution

• Detailed assessment rubric

Milestone Deliverables

Milestone?

Deliverable

Expected by:

1

Review and validate the program blueprint

August 5, 2026

2

Review and enhance Week 1 program content

August 15, 2026

3

Review and enhance Week 2 program content

August 22, 2026

4

Review, improve, and create program content for Week 3 (tech & tools)

August 29, 2026

5

Review, improve, and create program content for Week 4 (tech & tools)

September 05, 2026

6

Review, improve, and create program content for Weeks 5-8 (tech & tools)

October 03, 2026

7

Review, improve, and create program content for Weeks 9-12 (tech & tools)

October 31, 2026

8

Create the capstone project, model solution and detailed assessment rubric

November 07, 2026

Next Steps:

Interested applicants can apply to the opening or send their resumes and project portfolios to recruitment@linceducation.com with the subject “Digital Marketing with AI - SME | August 2026”