Marketing Coordinator

Mission

To accelerate company growth by executing and supporting diverse marketing initiatives that generate high-quality leads, increase brand awareness, and engage our target audience of CEOs, CFOs, and Directors of Finance.

Outcomes (What Success Looks Like)

First 90 Days

• Establish and grow LinkedIn presence with 12+ high-quality posts per month, achieving 15% increase in engagement
• Explore other social platforms for viability
• Produce 9 blog posts/content pieces that demonstrate understanding of our audience
• Complete competitor marketing analysis covering at least 3 key competitors
• Learn our website and make SEO optimizations

First 6 Months

• Drive 15% increase in qualified leads from marketing channels
• Improve SEO rankings for 5 key target keywords by 10%
• Successfully support planning and execution of 2 webinars/events with 85%+ attendee satisfaction
• Establish performance tracking system for all marketing campaigns with weekly reporting and insights
• Create 2 case studies demonstrating customer value

First 12 Months

• Develop and execute 4 multi-channel marketing campaigns with clear ROI metrics
• Build network of 3+ potential partners for co-marketing opportunities
• Contribute to 20% increase in website traffic through SEO/SEM optimization
• Establish reputation as go-to resource for content needs across departments
• Identify and implement 3 meaningful process improvements for marketing workflow

Competencies (How Success Is Achieved)

Core Competencies

• Integrity: Demonstrates honesty and accountability in all work
• Growth Mindset: Actively seeks learning opportunities and embraces challenges
• Adaptability: Thrives in fast-paced startup environment with changing priorities
• Results-Orientation: Focuses on measurable outcomes and takes ownership

Role-Specific Competencies

• Digital Marketing Savvy (A): Understands and can execute across various digital channels; stays current on marketing trends
• Communication Excellence (A): Creates compelling, clear content for technical and non-technical audiences; excellent written and verbal skills
• Technical Curiosity (A): Genuine interest in learning about business services and NetSuite
• Social Media Fluency (A): Natural comfort with social platforms and engagement strategies
• Analytical Thinking (B): Ability to interpret data, extract insights, and make recommendations
• Organizational Skills (B): Manages multiple projects effectively, meets deadlines, prioritizes appropriately
• Collaboration (A): Works effectively with various departments and stakeholders

Experience

• 0-2 years experience in B2B SaaS marketing (entry-level position)
• Evidence of marketing campaign involvement (can be internships, school projects)
• Demonstrated interest in B2B Services (through coursework, personal projects, etc.)

Education & Skills

• Bachelor's degree in Marketing, Communications, or related field
• Familiarity with CRM systems (Hubspot preferred)
• Understanding of SEO/SEM principles
• Basic analytics skills for assessing campaign performance

Personal Attributes

• Self-starter who takes initiative without constant direction
• Comfortable in startup environment where roles may evolve
• Naturally inclined to engage on social media and build community
• Eager to learn technical concepts related to quant trading
• Excellent communicator who can translate complex ideas into compelling content

Job Types: Full-time, Contract

Pay: $53,515.00 - $57,201.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off

Work Location: Remote