Marketing Lead

We are working with an exciting high growth start-up within the entertainment and games space that are looking for a Marketing Lead to oversee their performance marketing, taking on complete ownership of the function and accelerating their market presence. This is an opportunity to join a rapidly scaling business at a key growth stage and make a meaningful impact, becoming instrumental to the future success of the business.

Your Responsibilities:

Develop and lead a direct-to-consumer paid social strategy

• Plan, launch, and optimise campaigns across major social platforms to drive traffic and revenue, with a strong focus on achieving profitability from the first purchase.

Optimise performance for lower-priced consumer products

• Build and refine conversion funnels that work within tighter margins. Explore techniques such as upselling, landing page optimisation, and creative testing to improve average order value and reduce acquisition costs.

Leverage high-performing organic content for paid growth

• Collaborate with creative and marketing teams to turn top-performing organic content into scalable paid campaigns.

Implement structured testing and experimentation

• Continuously test and iterate across messaging, creatives, offers, audiences, and landing pages, using data-driven insights to inform decisions.

Manage the full customer acquisition funnel

• Oversee prospecting, retargeting, budget allocation, creative cycles, and performance tracking to maximise results.

Focus on profitable growth

• Prioritise contribution margin and sustainable acquisition costs, aiming to maintain efficient customer acquisition targets.

Explore additional paid acquisition channels

• Identify and test new platforms beyond core social channels, scaling those that demonstrate strong performance.

About You:

• A confident, proactive individual who takes ownership of both strategy and execution.
• Someone who brings forward new ideas and is comfortable testing and iterating.
• Strong attention to detail combined with strategic thinking.
• Resourceful and results-driven, with a focus on continuous improvement.

Benefits:

• Generous annual leave plus public holidays
• Flexible working arrangement with a mix of office and remote days
• Office located in a well-connected central area
• Complimentary snacks and refreshments available on-site
• Product perks provided throughout the year
• Regular team events and social activities
• Access to local discounts across food, fitness, and lifestyle services
• Pension scheme to support long-term financial planning

If you are collaborate, driven and eager to make a significant impact in a future market leader then we'd love to hear from you.

We are committed to creating diverse and inclusive workplaces and encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that diversity fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.

Lime Talent is acting as an employment agency in relation to this vacancy. Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to www.limetalentgroup.com

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