Marketing Operations Analyst

Company Overview:

Lightspeed is the leading provider of cloud-based software for dealerships, serving the Powersport, Marine, RV, Trailer, and Golf Car industries adding hundreds of dealerships to the Lightspeed community each year.

Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including Sales, Parts, Service, Rentals, Payments, Accounting, and Customer Relationship Management (CRM). When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers.

Lightspeed is the most complete and integrated DMS in the industry with over 500 integrations with Original Equipment Manufacturers (OEMs), aftermarket parts and accessory distributors and dozens of other software tools that a dealership may use to run their business. Uniquely designed by dealers for dealers, and refined over the past 4 decades, Lightspeed empowers over 4,500+ dealers across North America with the tools and technology they need to manage their dealerships.

Lightspeed is seeking a Marketing Operations Analyst to join our Revenue Operations team. Reporting to the VP of Revenue Operations, you’ll be the strategic partner and cross-functional ambassador for our Marketing and BDR teams — owning the systems, measurement frameworks, and data that power lead generation, BDR performance, and marketing ROI. This is a high-impact role for someone who brings both analytical rigor and operational instinct, and who wants to shape how a growing company measures and improves its entire pipeline generation motion.

What You'll Do:

As our Marketing Operations Analyst, you’ll be the operational backbone connecting marketing strategy to execution — owning our marketing systems, measurement frameworks, and the data that drives decisions across marketing, BDR, and sales.

HubSpot Administration & Marketing Systems

• Serve as the HubSpot admin and expert, owning configuration, workflows, automation, and best practices across the platform
• Own the Salesforce–HubSpot integration and serve as the marketing thought leader on Salesforce solution design — working with our dedicated SF admin team to ensure campaigns, data structures, and reporting serve the business
• Own contact data management, list hygiene, UTM methodology, and tradeshow lead workflow

Marketing Reporting, Attribution & Funnel Performance

• Drive a consistent MQL–SQL methodology and funnel reporting across HubSpot, Salesforce, and PowerBI — giving marketing, BDRs, and leadership a shared view of pipeline performance and conversion at every stage
• Develop and refine attribution methodologies that connect marketing program spend, campaign activity, and BDR outbound to pipeline and bookings; partner with leadership on planning and performance tracking

Lead Routing, BDR Performance & Sales Process

• Drive lead routing strategy and partner with technical resources to improve how leads are assigned, scheduled, and handed off — reducing friction between marketing and the BDR team and improving speed-to-lead
• Own conversion rate reporting and BDR performance analytics from activity through closed-won, including the BDR-to-AM expansion handoff; partner with Sales Operations on pipeline health and deal progression visibility

AI, Enrichment & Marketing Intelligence

• Serve as the business owner for AI and automation initiatives across the marketing and BDR motion — identifying opportunities, setting priorities, and partnering with technical resources to execute
• Drive data enrichment and account intelligence strategy, and leverage conversation intelligence tools like Gong to surface insights that inform marketing strategy, BDR performance, and competitive positioning

Cross-Functional Partnership

• Act as the strategic partner and ambassador across Marketing, BDR, Sales Operations, CS Operations, and Revenue Operations — translating business needs into operational solutions and ensuring alignment on shared processes and definitions

What You Should Have:

Required Experience & Skills

• 3–5 years in Marketing Operations, Revenue Operations, or a similar B2B SaaS role
• HubSpot administration required — deep hands-on experience with workflows, automation, and HubSpot-Salesforce integration; Salesforce campaign management and reporting proficiency
• Strong analytical skills with experience building funnel reporting, attribution models, and dashboards across HubSpot, Salesforce, and PowerBI or similar
• Experience with BDR/SDR performance tracking, lead routing, and lead-to-opportunity conversion optimization
• Familiarity with sales engagement platforms (Outreach, HubSpot Sales, Gong Engage, or similar), data enrichment tools, and the broader MarTech stack

Core Competencies

• Clear communicator who translates business needs into operational solutions and brings alignment across marketing, sales, and RevOps teams
• Data-driven with a frameworks mindset — you build systems and methodology, not just reports
• Self-starter who thrives in fast-moving environments, can manage competing priorities, and brings curiosity about AI and emerging marketing technology

Nice to Have

• HubSpot certifications; experience with 6sense, Clay, or similar enrichment and intelligence platforms
• Background in marketing, demand generation, or BDR/SDR roles; experience in vertical SaaS environments

In today’s competitive job market, transparency and trust are more important than ever. At Lightspeed, we believe in fostering an open and honest work environment, starting with our job postings. Pay transparency is a key component of this commitment, ensuring that potential candidates have a clear understanding of the compensation they can expect.

Remote: $75,000 USD - $82,410 USD

Inclusion and Diversity at Lightspeed:

At Lightspeed, we celebrate the uniqueness of every individual and encourage diverse perspectives. We believe that inclusion drives innovation and fosters meaningful connections. We are committed to building an environment where everyone feels valued and empowered to make an impact.

Equal Employment Opportunity Statement:

Lightspeed is an Equal Opportunity Employer and is dedicated to building a diverse and inclusive workforce. All qualified applicants will be considered for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, religion, age, disability, veteran status, or any other protected category.

Important Note:

Applicants must be authorized to work in the U.S.

Ready to apply?

Take the next step in your career—apply today and join a team where your skills will make an impact!