We are seeking a Product Marketing Manager, eCom and ecosystem to champion the merchant experience within Lightspeed Retail. In this role, you will lead go-to-market strategy, positioning, and adoption efforts for features that reduce friction across our eCommerce, integration partnerships,. You will work closely with Product, Strategy, Partnerships, Support, and Sales to ensure that enhancements to the retail experience translate into measurable improvements in customer satisfaction (CSAT), feature adoption, and increases in sales penetration in our key customer and geographic markets.

This role is ideal for a strategic and curious thinker with great tactical skills in organizational and project management who thrives on solving customer pain points through clear messaging, seamless enablement, and process automation. Success in this role requires building strong relationships across Product, Marketing, Partnerships, Sales, and Support, and helping shape the launch and lifecycle strategy for experience-focused capabilities. You will also help identify and scale new ways of working across teams to improve how we serve our merchants every day.

What You’ll Be Responsible For

Own positioning and messaging for Lightspeed Retail features in your portfolio that directly impact the merchant experience, such as eCommerce and integration partnerships.
Define and evolve how products and features in your product portfolio are integrated and communicated within the broader Lightspeed Retail platform, with a focus on clarity, ease of use, and merchant value.
Collaborate with Product and Product Operations teams to identify friction points in the merchant journey and shape GTM strategies that improve satisfaction and adoption.
Develop and maintain persona insights and merchant segmentation related to operational and support-heavy use cases to better inform experience improvements.
Ownership over project briefs, maintaining roadmap slides, provide strategic recommendations and effective upward communication to leadership.
Lead go-to-market planning for feature enhancements and key product launches inclusive of driving acquisition and adoption for new and existing merchants, on occasion in collaboration with external partners.
Conduct ongoing competitive research to identify experience-related differentiators and translate them into positioning frameworks.
Collaborate with Support, Partnerships, Enablement, and Sales to ensure teams are equipped with accurate messaging, collateral, and training to drive adoption and reduce merchant confusion.
Measure and analyze the impact of product launches and GTM campaigns
Create feedback loops with Sales, Support, and Merchant Success to refine messaging and influence the product roadmap based on real-world pain points.
Use qualitative and quantitative research (e.g., merchant interviews, support data, surveys) to validate positioning, ICP understanding and inform prioritization.
Collaborate with Integrated Marketing and Campaigns to develop content and campaigns that improve awareness and education of features in your portfolio.

What You Bring

2–4 years of experience in product marketing, ideally within retail, fintech, or B2B SaaS.
Solid understanding of retail operations and how retail merchants run their businesses
Strategic thinker with hands-on experience developing positioning, messaging frameworks, internal enablement tools and go-to-market strategies.
Proven tactical ability to independently lead projects from start to finish with minimal oversight, empowered by a supportive team environment.
Demonstrated ability to synthesize customer insights and support data into actionable marketing and product recommendations.
Strong collaboration skills and proven success working with cross-functional and cross-border teams including Product, Sales, Partnerships, Support, and Enablement.
Comfort navigating ambiguity, with a proactive mindset and a focus on continuous improvement.
Excellent written and verbal communication skills; able to translate technical features into clear merchant benefits.
Experience conducting and leveraging qualitative and quantitative research (e.g., surveys, interviews, support feedback) to inform strategy.
A growth mindset and curiosity about the merchant journey—always asking how we can make the experience better.

Even Better If You Have, But Not Necessary

MBA or Product Marketing Alliance certification
Experience in the Ecommerce or Retail industry in any capacity is a strong asset

What’s in it for you?

Come live the Lightspeed experience...

Ability to do your job in a truly flexible environment;
Genuine career opportunities in a company that’s creating new jobs every day;
Work in a team big enough for growth but lean enough to make a real impact.

… and enjoy a range of benefits that’ll keep you happy, healthy, and (not) hungry:

Lightspeed RSU program (we are all owners)
Unlimited paid time off policy
Flexible working policy
Immediate access to health insurance
Health and wellness benefits
Paid leave assistance for new parents
Linkedin learning license
1 paid volunteer day annually

_To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

__Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

_Where to from here?

Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who We Are

Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

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