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Lifted, an Upwork Company
Lifted, an Upwork Company

Senior Marketing Manager, Account-Based Marketing

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Manager

Tech stacks

Marketing strategies
Automation
Agile
+20

Visa

U.S. visa required

Permanent role
2 days ago
Apply now

Lifted is the first talent, country, and contract-agnostic contingent workforce management solution, giving enterprises a unified way to source, contract, manage, and pay any type of contingent talent, anywhere in the world. Today, contingent work runs through fragmented systems and providers, creating inefficiency, compliance risks, and limited visibility. We’re here to change that. By combining technology and global services into one seamless solution, we help enterprises hire faster, operate with confidence, and gain live visibility across all external talent.

One solution. Global. Compliant. Seamless. Learn more at go-lifted.com and follow us on LinkedIn.

The Senior ABM Marketing Manager is a cross-functional marketing leader responsible for turning Lifted’s strategic marketing vision into measurable influence and commercial trust across top enterprise accounts.

Reporting to the Head of Marketing, Creative & Strategy, you’ll operationalize Lifted’s relationship-driven marketing engine, connecting brand, content, events, and partnerships to deepen engagement and drive pipeline velocity. This role requires deep familiarity with the U.S. enterprise market, including its commercial dynamics, buyer expectations, and partner ecosystem.

You’ll translate Lifted’s Relationship Influence Framework into scalable, data-driven programs that strengthen trust with our ICP. This role demands focus, creativity, and agility. It’s not for someone looking for a standard practice. It's for a senior marketer who thrives in complexity, moves fast, and takes full ownership. We’re building something that’s never been done before, and it will take energy, resilience, and relentless drive. There will be long nights, direct feedback, and constant iteration, but also the opportunity to build one of the most influential enterprise marketing engines in the world.

Key Responsibilities

Strategic Marketing & Relationship Development

  • Translate the Relationship Influence Framework into measurable ABM programs.
  • Manage and evolve the Relationship Depth Index (RDI) to track engagement quality.
  • Partner with Sales and Partnerships to align marketing plays with account strategies.

Campaign & Program Orchestration

  • Plan and execute ABM campaigns aligned with GTM priorities and market themes.
  • Integrate content, PR, and events into cohesive account-level programs.
  • Personalize executive experiences (dinners, workshops, follow-ups) to build trust.

Measurement & Optimization

  • Develop and manage dashboards measuring marketing influence (pipeline velocity, relationship depth, advocacy).
  • Evaluate ROI across programs to improve efficiency and precision.

Commercial Alignment & Enablement

  • Create enablement tools (case studies, playbooks, templates) aligned with buyer stages.
  • Partner with Sales for account insights and proof assets.

Cross-Functional Collaboration

  • Collaborate with Content, Events, and Design to ensure unified storytelling.
  • Manage external vendors supporting data, analytics, or campaign execution.

What It Takes to Catch Our Eye

  • 7–10 years in B2B enterprise marketing (SaaS, HR tech, or services) with significant experience driving campaigns or account programs in the U.S. market
  • Proven ABM / Field Marketing experience with complex buyer groups.
  • Strong command of CRM and automation tools (HubSpot, Salesforce).
  • Strategic, data-driven thinker with high bias for action.
  • Excellent communicator and relationship-builder.

Lift Your Career. Shape the Future of Work

Our Mission: Unify contingent work. Elevate how it gets done. This isn’t just a promise to clients, it’s how we work at Lifted. Every feature we build, every client interaction we have, and every team decision we make is a chance to reduce fragmentation and set a new standard for efficiency, quality, and impact. We’re not just building technology, we’re building the new standard for how enterprise companies engage talent.

This is the right place for you if you are motivated by ambitious goals, ready to do what it takes to win, boldly curious in asking questions and exploring better ways forward, and dedicated to following through on your commitments. You’ll thrive here if you raise the bar for yourself and others, collaborate across teams, and help others succeed so we can achieve our shared mission.

This may not be the right place for you if you’re uncomfortable with constructive feedback, prefer rigid structure, shy away from high expectations and accountability, or find it difficult to adapt in a fast-paced, startup-like environment.

We operate with the agility of a startup and the impact of a global enterprise. Our values — trust, innovation, curiosity, excellence, and ownership — guide how we work and fuel the culture we’re building together. And while our mission is big, growth here is both company-wide and personal, creating opportunities to learn fast, take ownership, and build a career that helps shape the future of work.

Lifted is an Equal Opportunity Employer committed to recruiting and retaining a diverse and inclusive workforce. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other legally protected characteristics under federal, state, or local law.

About Lifted, an Upwork Company

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