Marketing Manager

LHH Recruitment Solutions is seeking a Marketing Project Manager for our client in Wilmington, Delaware. Our client is a top tier Bank and the ideal candidate will have extensive experience in Banking and marketing strategies for products via direct mail acquisition.

Marketing Manager

Role Description:

Our team specifically supports the marketing strategies for products via direct mail acquisition. We develop collateral that supports direct marketing campaigns and programs, driving tactical and operational activities, inclusive of working with internal business partners and creative agencies to develop creative campaigns, all while ensuring flawless execution of program expectations in a fast-paced, schedule-driven environment. We responsibly manage to all budgetary and operational constraints and are expected to proactively identify, manage and control risks and appropriately escalate any issues. Each campaign is viewed through an analytic lens, and we take ownership of effective processes to drive efficiency and continuously improve program performance. This individual participates in the overall marketing objectives and recommendations for strategies including creative execution, expense targets, and future plans.

Key Responsibilities:

• Effectively develop and execute print materials to deliver against Chief Experience Officer CXO/LOB strategies including program and campaign tactics that enable accurate communication of the offer and result in account acquisition

• Interface with a variety of internal partners to ensure execution for campaigns is implemented accurately according to established standards, and optimize efficiency without sacrificing performance

• Recommend, develop and execute objectives and strategies to continually improve business results (including process control, expense, internal negotiations and/or delivery of campaigns)

• Manage campaign-level activities and results with Agency, CXO, List Management, Production, LOB partners; communicate accurate specifications and collaborate with partners to ensure controlled, flawless execution

• Ensure compliance with enterprise, legal and campaign processes and policies to ensure control and achievement of standards

• Socialize creative recommendations and rationale, test results and hypotheses, and implementation

Minimum Required Skills:

• Minimum of 5+ years experience working in fast-paced environment with demonstrated marketing experience

• Superior attention to detail and strong organization skills to help manage competing priorities

• Proven skills for building partnerships and influencing to achieve strategy

• Process oriented, looks for ways to continuously improve efficiency and reduce risk

• Outstanding communication and presentation skills (verbal and written)

• Proficient in Microsoft Office (Excel, Outlook, PowerPoint)

• Ability to master proprietary marketing software

• Bachelor’s degree or equivalent

Desired Skills:

• Knowledge of creative development for both direct mail and general print tactics, with a focus on inspiring digital response

• Experience working with creative advertising agencies and providing insightful feedback during the creative development process

• Highly collaborative, effective at working across multiple partner teams to execute initiatives and manage change

• Self-motivated, proactively manages day-to-day activities and initiates innovative improvements

• Competence to identify and escalate concerns/issues with a sense of urgency

Top 3 Must Have:

1. Minimum of 5 years marketing experience

2. Attention to detail with ability to utilize proprietary marketing software

3. Proficient in Microsoft Office (Outlook, Excel, PowerPoint)

Characteristics of the Top Performer

Outstanding communication and presentation skills, ability to build partnerships and negotiate conflict.