Director, Sales Marketing

About the Company

LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with today's ever-evolving digital media landscape.

About the Role

The Director of Sales Marketing is a field marketing leader, a strategist in collateral creation, and a vital contributor to sales strategy. This role requires a deep understanding of field marketing practices, a strategic mindset, and keen knowledge of Advertiser challenges to optimize sales channels and tactics for our solutions. As a Director of Sales Marketing, you serve as the strategic connection between Product, Engineering, and Revenue teams, focusing particularly on the go-to-market (GTM) strategy for field marketing efforts. You are empowered to lead teams in crafting customer-centric solutions, developing collateral, and setting sales strategy. You will assist Revenue teams in achieving targets by developing and executing field marketing initiatives that resonate with our client base. This role reports directly to the Head of Product Marketing and Strategy.

Responsibilities

• Drive the sales marketing strategy and tactical execution, ensuring alignment with the broader GTM and corporate goals.
• Lead field marketing efforts to drive pipeline and sales growth, partnering closely with Revenue teams.
• Develop sales collateral such as sales presentations, one-pagers, and case studies that facilitate the selling process.
• Oversee the creation of sales toolkits, educational content and training resources that empower Revenue teams to sell more effectively.
• Function as the primary liaison between the Product Marketing and Sales teams, ensuring alignment on strategy and tactics.
• Direct cross-functional initiatives aimed at sales enablement, providing strategic oversight from inception to execution.
• Consult and advise on sales channel optimization, ensuring successful deployment of field marketing activities and initiatives.

Qualifications

• Minimum 7 years experience in a sales marketing, field marketing or similar role, preferably at an agency, brand, or platform.
• Leadership skills with experience in managing teams to deliver successful sales marketing initiatives.
• Excellent written and verbal communication skills with an ability to lead and influence both technical and non-technical audiences.
• Self-starter with a keen awareness of the sales process, from lead generation to close.
• Demonstrated experience in field marketing strategy and collateral creation.
• Proven track record working cross-functionally in a fast-paced, agile environment to achieve organizational goals.

Equal Opportunity Statement

LG Ad Solutions provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws. We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to careers@lgads.tv to let us know the nature of your request.