Does the evolution of legal technology excite you?
Are you passionate about CRM innovation and eager to make a significant impact in a rapidly evolving industry
?
About the Busines
s:LexisNexis is a global leader in data analytics and legal technology, creating innovative solutions that help professionals across the legal and financial sectors make smarter, more informed decisions. Our mission is to leverage cutting-edge technologies to drive greater efficiency, enhance productivity, and foster stronger relationships. We are committed to solving complex challenges through the power of advanced tools and deep industry expertis
e.
About the Te
am:You’ll join a highly skilled and dynamic team, working alongside innovators who are passionate about driving change in the legal sector. We offer an environment that values collaboration, creativity, and continuous learni
ng.
About the R
ole:We are seeking a highly motivated Product Marketing Manager to lead the strategy for Interaction+, our powerful CRM solution tailored for the legal sector. If you are a marketing professional with experience in CRM technologies like Salesforce and have a deep passion for empowering businesses with better tools to manage relationships and drive success, this is your chance to make a big impact in an emerging mar
ket.
In this role, you will define and execute marketing strategies that highlight Interaction+’s unique value proposition in the legal industry. You’ll work closely with cross-functional teams, including product, sales, customer success, and engineering, to ensure we bring innovative CRM solutions to legal professionals and law firms worldwide. Your work will directly shape how the legal industry manages client relationships, enhances firm operations, and drives revenue gr
owth.
Responsibil
- ities:Product Expertise & Str
- ategy:Become the go-to expert for Interaction+, mastering its features, use cases, and benefits for legal professionals. Shape the product’s strategic direction by identifying market trends and opportunities for
- growthGo-to-Market Leade
- rship:Own the go-to-market strategy for Interaction+, driving awareness, adoption, and engagement. Leverage your experience to create campaigns that resonate with law firms and legal professionals and elevate their wor
- kflowsCustomer & Market Ins
- ights:Use your understanding of legal audiences and CRM technology to stay ahead of industry trends and gather deep insights into customer needs. Work closely with customers to ensure their needs are being met, using that information to refine product stra
- tegiesCross-Functional Collabor
- ation:Partner with product management, sales, customer success, and engineering teams to develop strong messaging and ensure the successful launch and adoption of Interaction+. Align cross-functional teams around shared goals and a unified
- visionIntegrated Marketing Camp
- aigns:Lead integrated marketing campaigns that highlight the value of Interaction+ in transforming client relationship management for law firms. Utilize digital, content, and social media strategies to drive lead generation and customer s
- uccessCustomer Education & Engag
- ement:Develop compelling customer education content (webinars, case studies, demos) to support legal professionals in maximizing the value of Intera
- ction+Metrics & I
- mpact:Establish clear KPIs for measuring the success of your campaigns, report regularly on performance, and refine strategies based on data-driven in
- sightsBrand Adv
- ocacy:Become a champion of the Interaction+ product both internally and externally. Ensure consistent and compelling messaging across all customer touchpoints, aligning marketing efforts with the product’s core value propo
sition
Requir
- ements:Experience & Exp
- ertise:5+ years of experience in product marketing, especially with CRM solutions (Salesforce or other CRM experience is highly des
- irable)Demonstrated success in executing product marketing strategies for complex software solutions that resonate with customers and drive
- growthCRM and Legal Tech Kno
- wledge:Strong understanding of CRM systems, particularly Salesforce, and how they transform client relationship man
- agementFamiliarity with the legal industry and an understanding of the challenges law firms face when managing client relationships and wo
- rkflowsCustomer-Centric & Anal
- ytical:Ability to gather and translate customer insights into actionable marketing strategies. Strong analytical mindset to evaluate market trends, performance metrics, and customer f
- eedbackProject Management & Cross-Functional Collabo
- ration:Experience managing multiple marketing projects simultaneously while coordinating with cross-functional teams. Strong project management skills with a focus on execution and
- resultsCommunication & Lead
- ership:Excellent written and verbal communication skills, with the ability to craft compelling content that speaks directly to customers
- ’ needsStrong leadership abilities to inspire and align teams across departments, driving successful product marketing init
- iativesEducation & Qualific
- ations:Bachelor’s degree in marketing, business, or related field; advanced degree pr
- eferredPrevious experience with Salesforce CRM or similar platforms is highly preferred. Experience in legal tech is
a plus
Working
with UsWe believe in a healthy work-life balance and offer flexible working options to support our employees’ well-being. As an equal opportunity employer, we are committed to creating a diverse, inclusive, and respectful workplace. We value the unique contributions of every team member and believe that together, we can achieve extraordinary
things.We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted t
o offer:
● Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision
benefits● Retirement Benefits: 401(k) with match and an Employee Share Purc
hase Plan● Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off
Programs● Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital
Indemnity● Family Benefits, including bonding and family care leaves, adoption and surrogacy
benefits● Health Savings, Health Care, Dependent Care and Commuter Spending
Accounts● In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity
of choice