Director of Retail Marketing

About Levels

Levels exists to cut through the noise in sports nutrition. We build clean, high-quality protein products for real people who care about what goes in their body and why. No hype. No filler. No shortcuts. We are a consumer brand built on trust, product truth, and disciplined execution.

Retail is a critical growth engine for Levels. Retail marketing is not about posters and endcaps alone. It is about driving velocity, winning at shelf, and supporting retail partners with smart, effective marketing that converts.

The Role

The Director of Retail Marketing owns how the Levels brand shows up and performs across all retail channels. This role is responsible for retail launches, in-store execution, retailer media, promotions, and omnichannel alignment in partnership with Sales, Brand, Performance, and Product.

This is a senior role for an operator who understands retail realities and knows how to translate brand and product into programs that move units. You will be accountable for driving sell-through, supporting key retail partners, and ensuring retail marketing investment delivers measurable impact.

What You’ll Own

Retail Marketing Strategy & Execution

• Own retail marketing strategy across national, regional, and specialty retail partners
• Lead go-to-market plans for retail launches, resets, and expansions
• Develop retailer-specific marketing playbooks that drive velocity and awareness

In-Store & Physical Execution

• Own in-store marketing execution including displays, signage, shelf messaging, and merchandising assets
• Ensure retail execution is consistent, compelling, and compliant with retailer requirements
• Partner with Operations and Sales to align inventory, timing, and execution

Retail Media, Promotions & Trade Support

• Own retail media strategy in partnership with retailers (e.g. retail media networks, onsite placements, sponsored listings)
• Plan and execute promotions, price events, and trade marketing programs
• Partner closely with Sales on promotional calendars and retailer-specific priorities

Omnichannel Alignment

• Ensure retail marketing is aligned with brand, performance, and lifecycle efforts
• Support omnichannel campaigns that connect retail and DTC experiences
• Maintain brand consistency while adapting execution to retail environments

Measurement & Performance

• Own retail marketing KPIs including velocity, lift, ROI, and promotional performance
• Partner with Analytics and Sales to evaluate effectiveness and optimize investment
• Use data to guide future retail marketing decisions

Who You Are

• A retail-first marketer with strong commercial instincts
• Comfortable working within retailer constraints and timelines
• Highly organized and execution-focused
• Able to balance brand integrity with retail realities
• Energized by seeing products win at shelf

Requirements

Experience

• 8–12 years of direct retail marketing experience within consumer goods, specifically in food & beverage, supplements, or sports nutrition
• 4+ years operating at a Director level (or equivalent) with full ownership of retail marketing strategy, execution, and outcomes
• Proven experience owning retail marketing across Club, Mass, Big Box, regional grocery, specialty, and natural grocery channels
• Demonstrated ownership of retail launches, promotions, resets, and retailer-specific programs
• Experience working closely with Sales, Trade, and Retail Operations teams

Retail & Channel Expertise

• Deep understanding of retail marketing mechanics across Club, Mass, Big Box, regional grocery, specialty, and natural grocery environments
• Strong working knowledge of in-store execution, trade marketing, and retail media networks
• Experience launching and scaling brands within complex retail ecosystems
• Clear understanding of retailer constraints, calendars, compliance, and measurement
• Strong ability to manage cross-functional execution

Category & Industry Knowledge (Nice to Have)

• Experience in sports nutrition, supplements, food & beverage, or wellness
• Experience supporting club, mass, or specialty retail channels
• Familiarity with omnichannel and retail-to-DTC strategies