Director of Marketing Analytics & Insights

Director of Marketing Analytics & Insights

About Levels

Levels exists to cut through the noise in sports nutrition. We build clean, high-quality protein products for real people who care about what goes in their body and why. No hype. No filler. No shortcuts. We are a performance-driven consumer brand that believes clarity beats complexity and truth beats trends.

Data is not a reporting function at Levels. It is a growth function. This role is for a senior operator who can turn data into decisions, insights into action, and measurement into real business leverage.

The Role

The Director of Marketing Analytics & Insights owns how marketing performance is measured, understood, and improved across the business. You will be responsible for building the analytics foundation that supports growth across DTC, lifecycle, paid media, marketplaces, and retail-connected marketing.

This is a senior leadership role that blends technical depth, business judgment, and cross-functional influence. You will not just report what happened. You will define how success is measured, identify what actually matters, and guide teams toward better decisions.

What You’ll Own

Marketing Measurement & Performance Analytics

• Own the marketing measurement framework across DTC, paid media, lifecycle, marketplaces, and retail-connected channels
• Define core KPIs, success metrics, and reporting standards across teams
• Build and maintain dashboards that clearly communicate performance, trends, and tradeoffs
• Ensure data accuracy, consistency, and trust across all marketing reporting

Attribution, Incrementality & Experimentation

• Own attribution strategy and methodology across channels
• Design and evaluate incrementality tests, lift studies, and experiments to determine true performance
• Partner with channel owners to separate signal from noise and guide budget allocation
• Challenge assumptions and push teams toward evidence-based decisions

Insights & Decision Support

• Translate complex data into clear, actionable insights for executives and operators
• Identify growth opportunities, inefficiencies, and risks across the funnel
• Support strategic planning, forecasting, and investment decisions with data-backed insight

Data Infrastructure & Tooling

• Partner with Data Engineering and external partners to ensure clean, scalable data pipelines
• Own analytics tooling across BI, attribution, and experimentation platforms
• Improve data accessibility and usability for non-technical stakeholders

Leadership & Cross-Functional Influence

• Lead and develop analytics talent and external partners
• Serve as a trusted partner to Marketing, DTC, Lifecycle, Finance, and Executive leadership
• Raise the analytical bar across the organization through standards, education, and accountability

Who You Are

• A sharp analytical thinker with strong business instincts
• Comfortable challenging teams and leadership with data-backed perspectives
• Clear, concise communicator who can simplify complex ideas
• Highly accountable and outcome-oriented
• Motivated by building systems that scale and compound

Requirements

Experience

• 8–12 years of direct experience in marketing analytics, insights, or performance measurement, with increasing ownership and leadership responsibility
• 5+ years operating at a Director level (or equivalent) owning marketing analytics strategy and outcomes
• 4+ years of experience within consumer goods, operating in digital-first or omni-channel environments
• Experience supporting DTC, lifecycle, paid media, and marketplace marketing teams
• Experience partnering closely with Finance on forecasting, ROI, and budget decisions

Technical & Functional Expertise

• Deep understanding of marketing attribution, incrementality testing, and experimentation design
• Strong command of analytics and BI tools (e.g. Looker, Tableau, Power BI, or similar)
• Working knowledge of data warehouses and marketing data pipelines
• Strong understanding of DTC analytics including CAC, LTV, retention, and contribution margin
• Ability to audit, validate, and pressure-test data quality and assumptions

Category & Industry Knowledge (Nice to Have)

• Experience in sports nutrition, supplements, food & beverage, or wellness
• Experience supporting retail or omnichannel marketing measurement
• Familiarity with subscription and replenishment-based consumer models