Global Marketing Automation Lead - Gnosis

Elevate the Future with Gnosis by Lesaffre

For over 170 years, Lesaffre has been a pioneering force in the world of fermentation, harnessing the power of microorganisms to transform industries from baking to healthcare. As a key global player, we've built a presence in 96 countries, employing 11,000 passionate innovators who share our unwavering commitment to excellence.

Driven by our core values of passion, respect, trust, entrepreneurship, and humility, we're constantly pushing the boundaries of what's possible. Our 3-billion euro enterprise collaborates with visionary customers, partners, and researchers to develop essential nutrients and bioactives that strengthen human health, optimize animal well-being, and improve plant nutrition.

Gnosis by Lesaffre is a pioneering division of the Lesaffre Group that leverages the power of microorganisms and fermentation to create innovative nutritional actives, probiotics, and functional yeasts. Serving leading nutraceutical and pharmaceutical brands, Gnosis harnesses the latest biotechnology advancements to develop high-quality, science-backed ingredients that support optimal health and wellness. With deep expertise in microbiology and fermentation, the Gnosis team collaborates closely with customers to formulate customized solutions, from probiotic strains to nutritional yeasts that enhance the nutritional profile of food and supplements. Committed to sustainability and quality, Gnosis creates solutions that deliver superior performance and align with the evolving demands of health-conscious consumers.

What We Offer

• The opportunity to represent a passionate organization focused on innovation and sustainability
• Competitive compensation and comprehensive benefits starting on day one, including health, dental, vision, and 401(k) with employer match
• 11 paid holidays
• The ability to leverage your expertise and make a tangible, meaningful impact on the business and our sustainability initiatives
• Opportunities for continuous growth and development, including the ability to take on new challenges and collaborate across our international business units

How You'll Contribute To Our Success

In this role, you will be responsible for leveraging Marketing Automation Solution, currently HubSpot, and other 3rd party tools to streamline and unify demand generation, optimizing nurturing and routing, supporting our marketing activities and event management processes globally. You will shape and deliver nurture programs, lead scoring models, and campaign workflows that accelerate pipeline growth and improve engagement with prospects and customers worldwide.

You will play a pivotal role in enabling Gnosis by Lesaffre marketing organization to scale, working closely with stakeholders across regions to ensure campaign excellence, platform adoption, and measurable impact.

What You’ll do as a Global Marketing Automation Lead

• Demonstrate an unwavering commitment to safety by following all safety protocols and participating in required safety programs

• Work with the Digital Marketing & Brand Communications Manager to:

• Map, set up, optimize, and maintain automated workflows within the Marketing Automation solution

• Create playbooks, templates, and documentation to standardize execution

• Manage marketing automation and lead generation activities:

• Implement lead scoring, grading, and nurture programs

• Support ABM initiatives with business units and regional teams.

• Manage customer data and lead synchronization between HubSpot and Salesforce

• Configure and manage contact properties, lists, and segmentation for targeted communications

• Ensure data integrity and compliance across all regions

• Create landing pages and forms to support marketing objectives

• Troubleshoot technical issues and serve as the primary point of contact for HubSpot-related questions

• Manage event automation and campaign execution

• Create and manage automated event registration processes

• Set up Calendly integrations for scheduling event-related appointments and consultations

• Develop and implement automated follow-up sequences for event attendees

• Assist in setting up and executing email marketing campaigns using HubSpot and other third-party tools

• Configure and manage cold email solutions in compliance with regional regulations

• Create and optimize landing pages and forms for event registrations

• Manage event-related website content

• Manage event page merchandising on the WordPress website

• Update event information, registration links, and promotional content

• Ensure consistent branding and messaging across all event pages

• Collaborate with the content team to optimize event pages for conversion

• Reporting and analytics

• Build campaign dashboards to track performance and provide insights for optimization

• Generate regular reports on automation performance, event registrations, and campaign metrics

• Analyze data to identify trends and opportunities for improvement

• Present findings to stakeholders in clear, actionable formats

• Meet KPIs related to deadlines, lead conversion rate, and routine performance insights

Required qualifications:

• Bachelor’s degree in Marketing/Digital Marketing, Data Science, Business, or a related field
• 3 or more years of experience working with CRM platforms and Customer Lifecycle strategies
• Experience with Salesforce CRM (Administration, Development, or End-user)
• Willingness to learn and master HubSpot CRM
• Knowledge of email marketing principles
• Proficiency with Microsoft office suite products
• Openness to flexibility in working hours to accommodate coordination with international teams across different time zone

Preferred qualifications:

• Master’s degree in a related field is a plus
• Health and wellness industry experience is helpful
• Global experience is a plus
• Comfortability working with large data sets, Excel, and Power BI, and dashboard tools is desired
• EST and CST time zones strongly preferred due to collaboration with European counterparts

Lesaffre provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.