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What You'll Do

We're seeking an experienced Senior Marketing Strategist to develop and execute comprehensive marketing strategies and core content for our retail annuities business. This role will focus on developing differentiated messaging for our retail annuities products, while partnering with our in house creative agency to develop core content to support distribution partners. In addition to messaging and content creation for annuity products, this role will be focused on creating non-product specific value add materials for advisors.

Key Responsibilities

Develop and implement strategic marketing plans for retail annuity products
Analyze market trends, competitive landscape, and consumer behavior to inform marketing strategies
Create compelling value propositions and messaging that resonate with both financial professionals and end consumers
Create non product specific value add materials for independent broker dealers that demonstrate Principal’s expertise in the financial services industry
Partner with our product and distribution teams to develop effective, differentiated marketing materials and ideas to drive new sales
Lead market research initiatives to identify opportunities for content and messaging enhancements

Who You Are

Bachelor's degree or equivalent
7+ years of marketing experience, with at least 4 years in financial services
Deep understanding of retirement products, specifically annuities
Strong analytical and strategic thinking capabilities
Excellent project management and stakeholder management skills
Strong written and verbal communication skills
Experience with financial professional distribution channels
Knowledge of insurance and securities regulations
Proven track record of successful marketing content creation in the financial services industry

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$100800 - $150000 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers (https://www.uscis.gov/working-in-the-united-states/temporary-nonimmigrant-workers) and Green Card for Employment-Based Immigrants (https://www.uscis.gov/green-card/green-card-eligibility/green-card-for-employment-based-immigrants)

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site (https://www.principal.com/about-us/careers) to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

9/30/2025

Most Recently Posted Date

9/30/2025

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