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Job Title: Senior Marketing Operations Manager

Location: Hybrid (Boston, MA)

Overview

We're hiring a Senior Marketing Operations Manager to lead cross-functional marketing execution and support strategic growth initiatives across Demand Generation and Sales Development. This role will improve operational scale and efficiency, advise marketing leaders, and lead initiatives that help us go to market faster and more effectively.

You’ll coordinate across Campaign Ops, Marketing Systems, and Account Research, while also spearheading GTM Engineering —our effort to test and scale high-leverage tools and workflows that automate prospecting, enrichment, and lead flow.

Responsibilities

Advise and support senior marketing leaders on operational performance and strategic growth initiatives.
Improve lead lifecycle operations—from scoring and routing to SDR and Sales handoff—ensuring smooth transitions and clean data.
Partner with the BI team to analyze funnel performance and uncover key insights that improve execution.
Build predictive models to forecast pipeline needed to achieve bookings targets across inbound, outbound, partner, and ABM opportunity sources.
Lead and elevate the marketing operating cadence—supporting the CMO and VP of Demand with materials for executive and board-level updates.
Drive prioritization and coordination of key projects across Campaign Ops, Marketing Systems, and Account Research.
Lead GTM Engineering initiatives to pilot and scale innovative workflows using tools like Clay, Zapier, and ChatGPT.
Collaborate with RevOps and IT to align systems strategy across Salesforce, Marketo, 1mind, UserGems, ZoomInfo, Google Analytics, and other GTM platforms.

Qualifications