Product Marketing Manager, Remote

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Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Overview

As Product Marketing Manager, you will oversee a set of products across the Experian Marketing Services (https://www.experian.com/marketing/) business, summarizing insights from the market, competitive landscape, and our product strategy. You will help to bring new data-based products to market through go-to-market plans, value positioning, messaging frameworks, and sales enablement and training. You will engage with multiple partners across the organization and in the marketplace to build awareness and demand for our product portfolio.

You will understand the data and audiences space including offline and online data and industry data privacy regulations. You have a familiarity with data-driven marketing, advertising and technology with experience in product marketing, solutions marketing, strategy, or sales enablement. You will report into the Product Marketing Director.

Responsibilities

• Develop and an understanding of the market, the buyer personas and needs, and the competitive environment
• Guide the creation and maintenance of a library of both internal and external product content (e.g., pitch decks, case studies, videos, product sheets, whitepapers)
• Articulate unique product messaging that resonates with customers
• Partner with marketing teams to design and oversee performance of product marketing campaigns
• Help with win/loss analysis and distill client feedback, uncovering insights to evolve product positioning and messaging
• Provide relevant recommendations informing sales and product strategy
• Work across Experian groups such as product management, marketing, and sales to achieve our goals

Qualifications

• 5+ years in product marketing, solutions marketing, strategy or related field
• Experience navigating a regionally distributed organization where a significant amount of personal interaction is done online
• Experience creating pitch decks, case studies, videos, product sheets, whitepapers
• Able to manage multiple projects at the same time

Benefits/Perks

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
• Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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