Marketing Manager, Del Rey (Open to Remote)

Lensa is the leading career site for job seekers at every stage of their career. Our client, Penguin Random House, is seeking professionals. Apply via Lensa today!

Responsibilities

The Random House Publishing Group is seeking a creative, motivated, and data-oriented Marketing Manager to join the Del Rey team. Reporting to the Del Rey Senior Marketing Manager, this is an exciting opportunity to be a part of the world’s foremost publisher of science fiction, fantasy, romantasy, and horror. Some of the authors we publish include Katherine Arden, Pierce Brown, Cassandra Clare, Heather Fawcett, Danielle L. Jensen, Elise Kova, Micaiah Johnson, Josh Malerman, Silvia Moreno-Garcia, Naomi Novik, SenLinYu, and M. L. Wang. In this role, the Marketing Manager will work closely with the Del Rey team to expand audience reach, drive discovery, develop social media strategy, and foster community engagement around our books and authors. The ideal candidate will have a proven record of developing and executing direct-to-consumer marketing programs, including advertising strategy, influencer outreach, partnerships, and consumer convention activations. The candidate will also have experience building strong relationships with authors, agents, influencers, and others in genre book publishing. We are looking for a seasoned title marketer and a passionate reader, with a genuine interest in the fantasy, science fiction, romantasy, horror, and pop culture space. Experience in the YA publishing space is a plus. The candidate will also understand the latest marketing technology, have sharp analytical skills, exceptional communication skills, and the ability to collaborate well with a broad group of stakeholders. Specific responsibilities include:

• Consumer outreach, preorder campaigns, author platform development, influencer marketing, advertising, and overall creative strategy
• Manage multiple title marketing projects, across all genres, with varying timelines while simultaneously building relationships with stakeholders, both internally and externally
• Identify potential audiences for each book and ways to reach them through advertising, promotion, and social media while also keeping up to date on new platforms and marketing methods
• Flexibly manage budgets for assigned titles, ensuring effective allocation of resources
• Create and route campaign assets and materials
• Design and develop content and strategy for Del Rey social media channels
• Develop bespoke influencer outreach strategies for individual authors and titles
• Pitch potential partners to secure cross-promotional opportunities that enhance campaign reach and effectiveness
• Collaborate with marketing adjacent teams at PRH to ensure unified marketing plans and messaging
• Represent campaigns, event strategy, and other opportunities in meetings with internal and external stakeholders
• Utilize market research and analytics to monitor trends and optimize marketing strategies and target audiences
• Develop strategic activations and booth presence at attending consumer conventions, including San Diego Comic Con and New York Comic Con

Please Apply If You Meet The Following Qualifications

• A minimum 4 years of experience in marketing; Fiction book marketing is strongly preferred; Genuine interest in fantasy, romantasy, science fiction, horror, and pop culture; Experience in YA publishing a plus
• Proven track record creating marketing campaigns that reach and engage diverse audiences
• Highly organized with the ability to communicate effectively and efficiently while maintaining attention to detail
• Self-motivated worker comfortable working both independently and in a team
• Ability to multi-task in a fast-paced environment and remain solution-oriented
• Willingness to learn and collaborate
• Proficiency as well as strong interest in platform development and in using social media as a marketing tool
• Experience in influencer research and outreach
• Proficiency with Microsoft Word, Excel, and Outlook, as well as ability to design assets in Adobe or Canva

The salary for this position is $73,500.  All positions are currently eligible for annual profit award or bonus, subject to Company results. Please apply using our ATS system by May 29, 2025, and include your resume and cover letter for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC Country: United States of America State/Region: New York City: New York Postal Code: 10019 Job ID: 280026