Marketing Manager, Brand

Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for Bio-Techne.

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Pay Range

$87,600.00 - $144,000.00

Overview

We are excited to announce an opportunity for an accomplished Marketing Manager to drive our brand strategy and execution for Bio-Techne's portfolio of life sciences solutions. This essential role will be responsible for developing and implementing brand marketing strategies to enhance brand awareness, customer engagement, and loyalty while aligning with business objectives. This exciting position will provide the opportunity for a forward-thinking, inspirational individual, for whom creativity and analytical thinking comes naturally, to make a substantial impact in brand development within our organization.

Key Responsibilities

• Shape brand messaging and positioning across diverse portfolios in sync with the corporate brand strategy.
• Collaborate with various teams, including product management, sales, creative services, and analytics, to design and execute impactful, customer-centric brand marketing campaigns that generates positive brand sentiment.
• Utilize market research and insights to understand and track brand performance, customer needs, and industry trends.
• Create compelling brand-level content to enhance customer engagement and drive brand visibility.
• Effectively project manage campaign execution, monitorbudget and measure campaign performance using key performance indicators for continuous improvement.
• Cultivate relationships with customers, internal stakeholders, and vendors to enhance brand visibility and reach.
• Ensure consistency in brand messaging, look, and voice across all marketing channels and touchpoints.

Qualifications

• A Bachelor's degree in Marketing, Business Administration, or a related field, or a background in Biology, Biochemistry, Cell Biology, or a related discipline.
• 4+ years of experience in brand marketing,product marketing, market development, or a related field.
• Prior experience in the life science industry is highly preferred.
• Demonstrated expertise in leading the development and execution of brand marketing strategies through multi-channel campaigns including the utilization of web, digital marketing, social media, and tradeshows.
• Strong understanding of the customer journey, content strategies and solid analytical skillsto drive data-informed decision-making.
• Excellent communication, leadership, and project management skills, adept at leading without direct authority across multiple functions and geographies.
• Proactive, motivational, and influential individual ready to take on the leadership of high visibility projects.

If you possess these qualifications and are eager to lead brand marketing initiatives, we invite you to apply for this challenging yet rewarding Marketing Manager - Brand position.

Why Join Bio-Techne

We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.

We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.

We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.

We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.

We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.

We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

Bio-Techne is an E-Verify Employer in the United States.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.

Bio-Techne empowers researchers in Life Science and Clinical Diagnostics by providing high-quality reagents, instruments, custom manufacturing, and testing services. Our family of brands creates a unique portfolio of products and services.

Science is our passion; it drives us to collaborate, develop, and manufacture award-winning tools that help researchers achieve reproducible and consistent results.

If you have questions about this posting, please contact support@lensa.com