Director of Digital Design & UX

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LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, convention centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to

make legends happen!

LEGENDS GLOBAL MERCHANDISE

Recognized leaders in retail and merchandising worldwide, Legends Global Merchandise (LGM) provides a fully customized, customer-centric, omnichannel shopping experience for fans. Our vertical service solution allows us to provide the latest trends, styles, designs, and brand collaborations across different categories. For in-venue, e-commerce and pop-up operations, Legends sets the standard when it comes to a unique shopping experience. We pride ourselves in creating a customized portfolio of inventory based on each property and operating as a true extension of each client’s brand. Different guests want different things, and we are here to build and provide a tailored retail experience.

Essential Dutes And Responsibilities

Strategic Leadership

• Define and drive the overall digital design and UX vision
• Align creative and UX strategies with capabilities, limitations, and eCommerce best practices.
• Collaborate closely with directors of development, eCommerce trading to ensure cohesive project delivery.

Team Management & Development

• Lead, mentor, and grow a team of UX designers
• Set standards for design quality, consistency, and innovation across all projects.
• Oversee team resourcing and project prioritization.

Project Oversight & Execution

• Guide the creation of wireframes, prototypes, user journeys, and high-fidelity designs
• Ensure mobile-first, accessible, and conversion-optimized experiences
• Provide creative direction on branding, art direction, and visual storytelling for storefronts

Client Communication & Stakeholder Management

• Present design concepts and UX strategies to clients and internal stakeholders
• Act as a senior point of contact for key client design discussions

Process & Tooling

• Optimize design processes, systems, and tools to streamline delivery.
• Implement efficient design handoff processes to development teams, ensuring accuracy and alignment

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education And/Or Experience

• Bachelor’s degree in design, Human Computer Interaction (HCI), Digital Media, or related field (master’s degree preferred but not essential).
• Experience designing for performance conversion rate optimization (CRO), A/B testing, and accessibility (ADA/WCAG compliance)
• 8+ years of professional experience in digital design and UX, with at least 3–4 years in a leadership or director-level role.
• Proven track record of leading design teams in a digital agency or eCommerce environment.
• Strong portfolio demonstrating successful delivery of design systems, user experiences, and commercial outcomes across responsive web, mobile, and campaign creative.
• Experience working in Agile and sprint-based project delivery models.
• Hands-on experience with eCommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud) is highly advantageous.

Skills And Abilities

• Visionary design thinking and able to set the bar for creative innovation while balancing business, brand, and technical constraints.
• Deep knowledge of UX/UI principles, interaction design, usability testing, and human-centered design.
• Strong leadership and team development skills; able to coach, motivate, and retain high-performing creatives.
• Excellent communication skills confidently presenting to clients and internal execs and translating abstract ideas into tangible strategies.
• Highly proficient in design and prototyping tools (e.g., Figma, Adobe Creative Suite, Sketch, InVision).
• Understanding of front-end development processes (HTML/CSS/JavaScript frameworks) to enable effective design handoff and collaboration.
• Detail-oriented, organized, and able to manage multiple priorities and stakeholders in a fast-paced environment.
• Strong commercial awareness, understands the relationship between design decisions and business outcomes (e.g., revenue, engagement, LTV).

Compensation

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: Remote USA

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Note

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

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