Director, Marketing Reporting & Insights

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Details

• Department: Demand Marketing
• Schedule: Full time
• Location: Remote

Benefits

Paid time off (PTO)

Various health insurance options & wellness plans

Retirement benefits including employer match plans

Long-term & short-term disability

Employee assistance programs (EAP)

Parental leave & adoption assistance

Tuition reimbursement

Ways to give back to your community

_Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance and salary range at the time of the offer.

_Responsibilities

Ascension is seeking a highly analytical and collaborative Director, Marketing Reporting & Insights to lead the development and delivery of standardized, actionable marketing performance reporting. Reporting to the Senior Director of Marketing Science, this individual will play a critical role in unifying marketing data into trusted dashboards and reporting tools that support decision-making for executives, market leaders, and channel owners across the Marketing organization.

The ideal candidate will bring deep experience in performance measurement, strong platform expertise, and a passion for transforming healthcare marketing through actionable insights. A growth mindset, collaborative spirit, and strong storytelling skills will be essential to success in this role.

Key Responsibilities

Marketing Reporting & Insights Delivery

• Lead the creation and delivery of standardized marketing performance dashboards for executives, market leaders, and channel owners across CRM, media, and advertising
• Own the monthly reporting process for market-level campaign performance, translating data into insights that inform strategy, resource allocation, and patient engagement outcomes
• Serve as a key reporting partner to shared services and channel leads (CRM, Media & Advertising) to support performance storytelling, campaign analysis, and optimization recommendations
• Deliver executive-ready insights and performance summaries that distill trends, progress to goals, and strategic opportunities
• Support KPI development and metric alignment across Marketing teams to ensure reporting consistency and comparability
• Establish and manage a recurring reporting calendar and stakeholder feedback loop aligned to business planning cycles, QBRs, and key leadership meetings

Stakeholder Engagement, Governance & Data Quality

• Act as the primary reporting liaison for Marketing Leadership, Market teams, and Channel Owners
• Coordinate cross-functionally with marketing operations, analytics, and data teams to ensure data quality, accuracy, and consistency
• Enforce data visualization standards and governance protocols across all Marketing reporting platforms and audiences
• Ensure data quality and standardization across all reports, including UTM governance, consistent KPI definitions, and validation processes in collaboration with data engineering and analytics partners
• Support the development of presentation materials and insights for quarterly business reviews and leadership meetings

Reporting Platform Ownership & Innovation

Dashboard Modernization & Automation

• Lead the evolution of Marketing reporting from static reports to automated dashboards powered by Tableau and Datorama
• Manage and optimize GA4, Datorama, and Tableau environments to improve usability, scalability, and data trust
• Consolidate reporting across tools and channels into centralized, role-based dashboards aligned to Marketing KPIs
• Define the roadmap for automation, insight delivery, and AI-powered enhancements to drive faster decision-making

Requirements

Education:

• High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.

Qualifications

Additional Preferences

• 8–10+ years of experience in marketing analytics, business intelligence, or performance reporting
• Strong technical expertise in Tableau, Datorama, GA4, and Salesforce, with hands-on experience designing dashboards and tracking infrastructure (e.g., UTMs, server-side GTM, CallRail)
• Demonstrated experience in attribution modeling, ROI measurement, and incrementality testing
• Strong understanding of healthcare marketing data and HIPAA compliance; experience integrating marketing analytics with CRM and EHR systems to connect campaign engagement to patient outcomes
• Exceptional communication and storytelling skills, with a track record of translating complex insights into business strategy and influencing senior stakeholders
• Familiarity with full-funnel measurement across paid, owned, earned, and shared media channels
• Strong project management skills and experience working cross-functionally across technical and business stakeholders
• Preferred: Experience in healthcare, consumer marketing, or other highly regulated industries
• Growth mindset and commitment to continuous improvement and innovation in reporting practices

Marketing Reporting & Dashboarding

• Tableau and Datorama dashboard development
• GA4 tagging, tracking, and insights delivery
• Centralized reporting frameworks and marketing performance scorecards
• Role-based reporting delivery for leadership, market, and channel teams

Healthcare & Compliance Knowledge

• HIPAA-compliant analytics practices
• Experience integrating CRM and EHR data for patient-centric reporting

Measurement & Performance Insight

• Attribution modeling, ROI analysis, and incrementality testing
• Campaign funnel measurement across paid, owned, earned, and shared media
• KPI alignment, standardization, and performance storytelling

Platform & Tech Stack Expertise

• GA4, Tableau, Datorama, Salesforce
• UTMs, server-side GTM, CallRail, and related marketing infrastructure

Strategic Storytelling & Influence

• Ability to synthesize complex data into clear business insights
• Strong executive communication and presentation skills
• Stakeholder management and cross-functional alignment

Project & Process Management

• Managing recurring reporting cycles and innovation roadmaps
• Coordinating input across matrixed teams
• Delivering scalable and sustainable reporting solutions

Why Join Us

This role offers a unique opportunity to define how marketing performance reporting is delivered across a leading national healthcare organization. As the Director of Marketing Reporting & Insights, you will help unlock the value of marketing data, drive faster access to insights, and enable teams across Ascension to make better-informed decisions that improve patient engagement and organizational performance.

#GMDx #growth

Why Join Our Team

Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

Equal Employment Opportunity Employer

Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws.

For further information, view the EEO Know Your Rights (English) (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf) poster or EEO Know Your Rights (Spanish) (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf) poster.

As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.

Pay Non-Discrimination Notice (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_ English_formattedESQA508c.pdf)

Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.

E-Verify Statement

This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.

E-Verify (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf)

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