Digital Marketing Manager

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Are you passionate about making a difference in people's lives? Do you enjoy working in a service-oriented industry? If so, this opportunity may be the right fit for you!

This position is responsible for documenting, tracking, recording, and managing integrated digital marketing programs within a healthcare and/or professional services environment.

This role…

• Develops and executes digital marketing campaigns across web, SEO/SEM, email, and social media channels to achieve business objectives.
• Manages brand reputation across all digital channels, ensuring consistent messaging tailored to target audiences.
• Analyzes and report digital marketing performance using ROI and KPI metrics, delivering actionable insights to stakeholders.
• Utilizes strong analytical ability to evaluate end-to-end audience experience across multiple channels.
• Works cross-functionally with key stakeholders to develop digital marketing strategies, plans and assets.
• Partners with IT in website maintenance; Sales in CRM and campaign requirements.
• Works with agency partners to develop formal style guide for digital marketing.
• Follows and enforces brand guidelines.
• Stays updated on industry trends, competitor activities, and emerging digital technologies to drive continuous improvement.
• Uses website analytics to monitor traffic and engagement trends and recommend improvements
• Participate in other projects or duties as assigned.
• Occasional business travel may be required.

We are interested in speaking to individuals with the following…

• Bachelor's Degree in Marketing, Business or related field required.
• Seven (7) plus years experience B2B (business to business) digital marketing experience leading and managing the web development, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Experience in HTML and WordPress preferred.
• Healthcare industry preferred.
• Or equivalent combination of education and/or experience.
• Self-starter mindset with strong team collaboration skills.
• In-depth knowledge of digital marketing channels, processes, and tools, particularly in ESPs.
• Proficient in platforms such as Google Analytics, Google Ad Manager, and WordPress.
• Exceptional communication skills, both written and verbal.
• Strategic mindset and the ability to think creatively and analytically.
• Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
• Familiarity with website/email management tools such as WordPress, Google Analytics, HubSpot, Marketo, Braze, and Wrike are preferred.

Salary: Starting at $69,900/annually

Modivcare’s positions are posted and open for applications for a minimum of 5 days. Positions may be posted for a maximum of 45 days dependent on the type of role, the number of roles, and the number of applications received. We encourage our prospective candidates to submit their application(s) expediently so as not to miss out on our opportunities. We frequently post new opportunities and encourage prospective candidates to check back often for new postings.

We value our team members and realize the importance of benefits for you and your family.

Modivcare offers a comprehensive benefits package to include the following:

• Medical, Dental, and Vision insurance
• Employer Paid Basic Life Insurance and AD&D
• Voluntary Life Insurance (Employee/Spouse/Child)
• Health Care and Dependent Care Flexible Spending Accounts
• Pre-Tax and Post --Tax Commuter and Parking Benefits
• 401(k) Retirement Savings Plan with Company Match
• Paid Time Off
• Paid Parental Leave
• Short-Term and Long-Term Disability
• Tuition Reimbursement
• Employee Discounts (retail, hotel, food, restaurants, car rental and much more!)

Modivcare is an Equal Opportunity Employer.

• EEO is The Law - click here for more information (https://www.eeoc.gov/laws-guidance)
• Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
• We consider all applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, handicap or disability, or status as a Vietnam-era or special disabled veteran in accordance with federal law. If you need assistance, please reach out to us at hr.recruiting@modivcare.com

Due to system issues, if you are unable to search for your application, please reach out to the Talent Acquisition team via email at hr.recruiting@modivcare.com and a member of the Talent Acquisition team will reach out to you within the next 48 business hours. We appreciate your interest in joining Modivcare!

Our goal isn’t a number. It’s a difference.

Modivcare is leading the transformation to better connect people with care, wherever they are. We serve the most underserved by facilitating non-emergency medical transportation (https://www.modivcare.com/offerings/nemt) and personal and home care (https://www.modivcare.com/offerings/personal-care) to enable greater access to care, reduce costs and improve outcomes.

Please note, Modivcare will never ask any potential applicant for employment for any Personal Identifiable Information via social media. Additionally, Modivcare will never ask any applicant for money. Please be cautious of any individual posing as a recruiter for Modivcare requesting personal identifiable information. If you suspect someone is attempting to collect your personal information or solicits money from you via any social media platform, we encourage you to report such scammers to that platform.

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If you have questions about this posting, please contact support@lensa.com