Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for GE Healthcare. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice.

Job Description Summary

The Digital Marketing Leader – Patient Care Solutions will be instrumental in shaping and executing a comprehensive digital marketing strategy across the Segment and Sub-segment. This role will lead the charge in driving cross-functional digital innovation, spearheading high-impact campaigns and aligning digital marketing efforts with overarching business objectives. The ideal candidate is a forward-thinking strategist with a strong analytical capability to drive performance management and optimization, deep expertise in digital marketing and campaign management, expertise in marketing process, automation and AI to streamline and impact efficiency and influence growth through digital activation and optimization efforts. Key responsibilities include leading digital marketing and campaign management, managing performance and analytics, accelerating eCommerce growth, collaborating with corporate marketing on technology stack, and inspiring a high-performing team through effective people leadership.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Digital Marketing and Campaign Management

Develop and execute comprehensive digital marketing strategies aligned with business objectives across the Patient Care Solutions segment.
AI Enhancement: Use AI-driven insights to identify high-performing content, predict campaign success, and personalize user journeys.
Lead the strategy, execution, and optimization of web properties—create a seamless omnichannel experience across all digital touchpoints, including websites, microsites, and landing pages.
Partner with Global and Region to plan, execute, and optimize digital campaigns across web, email, social, paid media, and SEO/SEM.
Understand the stakeholder journeys and key inflection points and recommend content and channels to Global and Region partners.

Global Program Execution and Optimization

Partner with Segment, Regional, and Corporate Marketing teams to align digital initiatives.
Oversee internal and external agency partnerships to ensure alignment with strategic goals, manage budget allocations, and continuously optimize campaign performance to achieve desired outcomes.
Execute programs and campaigns globally and ensure global consistency in campaign execution.
Track regional agency performance and roll up results into a unified program/campaign dashboard.
Automate regional campaign data into global dashboards
Plan and implement e-commerce marketing strategy and campaigns across platforms

Performance Management

Lead marketing performance measurement and reporting.
Provide marketing leadership with a summary of results including highlights and improvement opportunities with clear next steps.
Automate data collection and dashboard updates using APIs and marketing analytics tools.
Implement predictive analytics to forecast ROI and identify optimization opportunities.

Technology & Tools

Leverage marketing automation platforms, CRM systems, and analytics tools.
AI Tools: Integrate AI-powered platforms.
Strong working knowledge of Marketo, AEM, AWS, PowerBI, CoPilot, ShowPad, WorkFront, etc
Stay current with digital marketing trends and tools.
AI & Automation: Continuously evaluate emerging AI tools and automation platforms to enhance digital presence and performance.

Required Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field
7+ years of experience in digital marketing, preferably in healthcare or B2B environments.
Proven track record of managing successful digital campaigns and marketing performance metrics.
Strong understanding of digital channels, marketing automation, and analytics platforms (e.g., Salesforce, HubSpot, Google Analytics).
Excellent communication, collaboration, and project management skills.
Experience in agency management and media buying/placement
Ability to work in a fast-paced, matrixed environment with multiple stakeholders.

Desired Skillsets

Masters Degree in Marketing, Communications, Business, or a related field

Success Factors

To be successful in this role, the candidate must demonstrate:

Strategic thinking with a hands-on approach to execution.
Strong analytical skills and a data-driven mindset.
Ability to influence and collaborate across functions and geographies.
Passion for innovation and continuous improvement in digital marketing.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Additional Information

Relocation Assistance Provided: No

If you have questions about this posting, please contact support@lensa.com