Audience Marketing Manager - Defense

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Position Overview

Hidden Level is transforming airspace safety with innovative, scalable drone detection technology. We provide real-time, actionable data to enhance security across various environments. As we expand, we're looking for an Audience Marketing Manager to lead our marketing efforts across the defense and federal channels. Candidates must have a proven track record of success in creating audience-specific marketing strategies and managing comprehensive execution within the defense industry.

Location: This role can be based in Washington DC Metro area or performed remotely on the East Coast.

Responsibilities

Market Research:

• Conduct comprehensive market research to understand industry trends, customer needs and use cases, and the competitive landscape.
• Use insights to inform marketing strategies and business decisions.

Content Creation

• Develop and manage clear and differentiated product positioning and messaging that resonates with target audiences across various content forms and platforms, e.g., OV-1 development.
• Ensure content aligns with brand messaging and marketing goals.

Demand Generation

• Design and implement demand generation campaigns to drive leads and conversions.
• Monitor and optimize campaigns to maximize ROI.

ABM And Lead Management

• Lead Account-Based Marketing (ABM) initiatives to target high-value accounts.
• Manage the lead generation process, ensuring alignment with sales goals.

ICP/Persona And Buyer Journey Management

• Define and refine Ideal Customer Profiles (ICP) and personas.
• Map and optimize the buyer journey to enhance customer experience and drive engagement.

Partner Marketing

• Develop and execute partner marketing strategies to expand market reach and drive co- marketing initiatives.
• Cultivate relationships with key partners to leverage joint marketing opportunities.

Collaborate Across Teams

• Work closely with the sales and product teams to ensure marketing strategies align with business goals.
• Serve as a bridge between clients, the sales team, and the engineering team to provide clear, prioritized feedback for product development.

What We're Looking For

Proven Marketing Experience:

• Demonstrated success in managing comprehensive marketing strategies for technology companies.
• Deep understanding of digital marketing, content creation, and brand management.
• Proven focus on developing and achieving key performance indicators (KPIs) to drive marketing effectiveness and business growth.
• Experience working with government agencies/defense contractors.
• Understanding of military technology, defense products, and procurement process.

Client-Centric Excellence

• Prioritize client needs to develop exceptional experiences.
• Continuously seek to understand and address clients' requirements, ensuring high standards in all deliverables.

Initiative And Action

• Take ownership of marketing campaigns and strategies to drive success.
• Embrace a proactive approach, valuing speed and calculated risk-taking to achieve business goals.
• Provide thoughtful, solution-oriented approaches to challenges.

Collaborative Leadership

• Work effectively across various teams, building strong relationships and fostering teamwork.
• Lead and influence in informal structures, innovating and driving results proactively.

Innovation And Simplification

• Stay externally aware, incorporating new ideas and practices to keep the company at the forefront of the industry.
• Think big and communicate bold directions that inspire results.

Results-Oriented

• Concentrate on key business inputs, delivering quality results in a timely manner.
• Rise to the occasion despite setbacks, always aiming for continuous improvement and excellence.

Required Qualifications

• Bachelor's degree in marketing, Communications, Business, or a related field.
• 8+ years of experience of proven experience in managing comprehensive marketing strategies for technology companies, within the defense industry, with end-to-end ownership of multi-channel marketing execution.
• Strong understanding of content creation and event and digital marketing.
• Experience within the defense industry.
• Excellent communication and analytical skills.
• Ability to obtain security clearance if required.
• Ability to travel up to 10%.

Preferred Qualifications

• Demonstrated working knowledge defense industry standards, regulations, and compliance requirements (e.g., ITAR, EAR, FAR/DFARs, NIST 800-171)
• Proficiency in market research and competitor analysis specific to defense markets
• Experience with Salesforce Marketing Cloud.
• Experience managing marketing efforts in a remote environment.
• Awareness of and adherence to ethical marketing practices in defense procurement

Compensation and Benefits: Hidden Level offers a competitive salary and a comprehensive benefits package, including health insurance, paid parental leave, flexible time off, 401(k) with employer contributions, life insurance, and disability insurance. The company also provides a remote or hybrid work environment and potential stock options.

Salary Range: The anticipated salary range for this position based out of Syracuse, NY is estimated at $120,000 to $150,000 annually. Please note that the salary information is a general guideline only. Hidden Level considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/ training, key skills as well as market and business considerations when extending an offer.

Equal Opportunity Employer: Hidden Level is an Equal Opportunity/ Affirmative Action employer. All qualified individuals are encouraged to apply and will be considered for employment without regard to race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, age, veteran, disability status, or any other federal, state, or locally protected category.

Security Note: Due to the nature of Hidden Level’s technology, only U.S. citizens or Permanent Resident/Green Card holder can be considered for this position.

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