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Location: New York, New YorkJob Type: ContractCompensation Range: $60 - 65 per hourOur client in the beauty space is looking for an experienced Sr. Affiliate Marketing Manager who is ready to jump in and build out a performance-based Affiliate Marketing program. This is your chance to create and shape an Affiliate Marketing program from the ground up, partnering with established paid, e-commerce, and PR teams to quickly achieve scale.1-2 year assignment based on performance and business needs with potential to convert to permanent.Responsibilities:
Own affiliate channel management, including our program activation and publisher development strategies in coordination with the rest of our paid, owned, and earned strategies.
Stay current on emerging affiliate marketing industry trends to evaluate new network opportunities, management approaches, publisher models, or technologies that can deliver incremental growth.
Act as the main contact for agency, network, and publisher relationships, including invoicing and payment, fraud cross-checks, inquiry and application management, and tactical execution.
Identify, nurture, and negotiate key affiliate partnerships while building a pipeline of future opportunities.
Obsessively monitor program KPIs and proactively identify growth opportunities, limitations or anomalies while optimizing campaign performance for maximum ROI.
Build and present opportunity briefs, performance readouts, and insights that allow you to deliver on our strategy.
Plan and troubleshoot technology/analytics integrations with internal and external partners and support on experimentation and incrementality testing, data integrations, analytics processes, and reporting
Collaborate closely with internal teams such as Brand, E-Comm, Marketing Analytics, MarTech, and PR to increase the impact of our affiliate program.
Qualifications
3+ years of experience in managing and executing a performance-based affiliate marketing program across content publishers, traditional affiliate publishers, and influencer/partnership programs. Experience building a program from scratch is a bonus.
Experience in the beauty/skincare industry. E-commerce experience is a plus.
Proficiency in affiliate networks (i.e. Rakuten, ShareASale, Impact, CJ, Pepperjam etc.)
Experience producing and reporting out on performance summaries and program updates to senior leaders.
Extensive knowledge of analytics/reporting tools and methodologies (e.g. Google Analytics, Adobe Analytics, etc.) and the ability to analyze large complex datasets to interpret and make data-driven decisions
Experience with incrementality, A/B, and multivariate testing.
Strong experience with content marketing and the instinct to stay on top of trends and understand what has stopping power, what holds attention, and what drives action.
Strong understanding of performance marketing, online customer acquisition journeys, and conversion funnels.
Must have a "no task is too small" mentality and the ability to thrive within a fast-paced startup environment, balance competing priorities, while creating structure and processes.
Self-starting, inquisitive, and persistent in getting to the root cause and moving forward with next steps within ambiguity.
Exceptional communication and interpersonal skills, with the ability to work effectively in a team-oriented environment.
Bachelor's degree or foreign equivalent in Marketing, Communications, Public Relations, or closely related field.
(Nice to have) Experience with influencer marketing and TikTok Shop and IG Shop, identifying, negotiating, and collaborating with influencers to enhance brand visibility and drive sales.
Top 3-5 skills, experience or education required for this position::
Affiliate marketing
Vendor/partner management and rate negotiations.
Strong communication skills
E-commerce experience
Analytics experience
Our Core Values
Be Humble: You're smart yet always interested in learning from others.
Work Transparently: You always deal in an honest, direct and transparent way.
Take Ownership: You embrace responsibility and find joy in having the answers.
Learn More: Through blog posts, newsletters, podcasts, video tutorials and meetups you regularly self educate and improve your skill set.
Show Gratitude: You show appreciation and return kindness to those you work with.
JOBID: 1100462#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.
If you have questions about this posting, please contact support@lensa.com