At LemonadeLXP, we’re on a mission to help financial institutions and fintechs transform knowledge into mastery. As our Growth Marketing Manager, you’ll lead in driving demand generation, uncovering new opportunities, and optimizing digital marketing strategies to accelerate scalable growth.
If you’re a data-driven marketer who thrives on experimentation, rapid iteration, and delivering measurable results in a fast-paced environment, we want you on our team!
What You’ll Do:
- Plan, execute, and optimize multi-channel digital marketing campaigns that drive high-quality leads and conversions.
- Identify and test emerging digital channels to expand our reach and fuel the sales pipeline.
- Use data-driven insights to refine targeting, messaging, and campaign performance through A/B testing and continuous iteration.
- Develop and implement Account-Based Marketing (ABM) strategies to target high-value accounts and improve conversion rates.
- Leverage market insights, customer data, and industry trends to refine targeting and messaging.
- Track, analyze, and report on campaign performance, owning key KPIs such as MQLs, SQLs, pipeline contribution, and ROI
- Analyze and report on campaign performance, translating insights into recommendations.
What You’ll Bring:
- 5+ years of experience in digital advertising for lead generation and brand demand, including hands-on experience with social, display, and video channels.
- A proven track record of driving growth in a B2B SaaS environment, with deep knowledge of the financial services or fintech space a plus.
- Strong proficiency in analytics tools (Google Analytics, social media ad platforms, and other measurement tools) to make data-driven decisions.
- Experience managing multi-channel campaigns and a solid understanding of how different digital marketing efforts work together to drive growth.
- Exceptional communication skills, with the ability to turn complex data into clear, actionable insights.
Why Join LemonadeLXP?
- Flexible, remote-first work environment
- Opportunities for career growth in a scaling company
- A culture that values innovation, collaboration, and making an impact
- A fun, collaborative culture where your contributions make a real impact
- We should mention the 4-day work week and holiday shutdown.
Ready to shake things up in growth marketing? Join us and be part of something game-changing.