Senior Manager, Partner Marketing

Description

About LegalZoom

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.

Human-in-the-Loop

At LegalZoom, we operate with a human-in-the-loop model, where AI enhances—rather than replaces—human judgment. We believe the strongest outcomes for our customers come from thoughtfully integrating human expertise with AI capabilities to improve accuracy, safety, and decision-making.

To align with our AI-integrated operating model, our interview process will assess AI fluency, curiosity, and measurable/impactful workflow integration.

Where we work

We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.

This hybrid position will work remotely as well as onsite in our Sherman Oaks, CA or Mountain View, CA office.

Candidates in Los Angeles are preferred.

Overview

As Senior Manager, Partner Marketing at LegalZoom, you will own the strategy and execution that turns our partner network into a scalable acquisition and revenue channel. Senior Partner Marketing Managers at LegalZoom operate with broad business ownership and partner closely with cross-functional leaders to drive outcomes. You build programs that work in both directions — marketing to partners to deepen engagement and marketing with partners to reach new audiences. You understand both sides of the partner equation: enabling referral and reseller partners to sell LegalZoom's products, and co-marketing alongside technology and strategic alliance partners to drive mutual growth. You develop the frameworks, campaigns, and enablement assets that make LegalZoom the partner of choice, and you have the analytical rigor to prove it. You thrive in ambiguity, earn trust at the executive level, and know how to build something repeatable out of what doesn't yet exist.

You will

• Proactively identify new growth opportunities across the partner portfolio, including new placements, product integrations, audience segments, and co-marketing angles, driving recommendations that deepen partner value and expand revenue potential
• Build and own the partner marketing strategy end-to-end, developing a framework with clear co-marketing expectations and success metrics per partner segment
• Own the partner marketing calendar — campaigns, launches, events, and activations — ensuring cohesion across the partner portfolio
• Develop and execute co-marketing programs across email, webinars, events, paid, and content channels that drive partner-sourced pipeline and revenue
• Create co-branded content and enablement assets, including playbooks, pitch decks, case studies, product sheets, and landers that make it easy for partners to go to market
• Assess performance regularly and identify opportunities to deepen engagement
• Track partner-sourced leads, influenced pipeline, and campaign ROI, and communicate results clearly to senior leadership and partners
• Support quarterly business reviews with partners and equip the BD and partnerships team with the internal materials needed to represent LegalZoom's products and partner marketing capabilities in external conversations
• Build AI agents and automated workflows in Claude, ChatGPT, or Gemini to streamline partner reporting, enablement content creation, and campaign operations

You have

• 8+ years of experience in B2B partner marketing, with experience across both referral/reseller partnerships and technology or strategic alliance partnerships
• Proven track record building partner programs spanning co-marketing campaigns, new growth opportunities, and revenue-driving activations, with measurable pipeline and business impact
• Strong background in partner enablement, creating assets and programs that improve partner marketing capability
• Ability to engage at the executive level, with partners and internal stakeholders, and build trust quickly
• Excellent written and verbal communication skills with strong presentation and storytelling ability
• Experience building AI agents and automated workflows using Claude or similar tools
• Bachelor's degree required; MBA preferred

The salary range for this role is ($121,500-$216,000). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:

○ Fertility

○ Mental Health

○ One Medical

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.