Description
Overview
As Group Manager, Lifecycle Marketing Technology, you will oversee and lead of dynamic team of technical lifecycle marketeers who implement performance email and SMS notifications to our customers. The ideal candidate will be a data-driven, technical, and innovative marketeer with a proven track record in developing and executing successful lifecycle marketing strategies that directly influence key business drivers across multiple programs and channel surfaces. This role offers the opportunity to shape the customer journey, drive customer engagement, and enhance our brand's impact. This role reports into the Director, Marketing Technology, and will be a close partner to product management, data science, and engineering leaders to align campaign strategy execution across all of our surfaces where customers meet us.
As Group Manager to our lifecycle marketing technology team, you will be directly responsible for defining our audiences and traits needed to personalise and coordinate messaging across our performance email and SMS surfaces as well as defining the cadence and delivery mechanisms that optimise our programming—helping us achieve the right message, right time, right channel trifecta. You directly oversee all performance notification programming coming from our marketing automation platform (Salesforce Marketing Cloud) and own the execution of email and SMS campaigns as briefed by our Lifecycle Marketing Strategy and Campaigns team. You will be on the forefront of driving personalisation throughout our messaging and will be responsible for identifying traits needed to achieve this goal and working up and across our organisation to bring that ideal state to life.
To succeed in this role you will need to be a player-coach—delegating as needed and getting work through your team while mentoring them in operational leading practices, while taking on individual contributor responsibilities of defining and executing our audit mechanisms to ensure success programming and being the first line of defence for any data or system outages that directly impact the programming of your team. You will be a team player who is unconcerned with placing blame and will instead be focused on identifying root causes of system/programming failures and working to mitigate negative impacts while identifying how to amplify positive technology outcomes via existing or new tools and processes.
A day in your life will involve opening your daily audit reports to keep our programming running at an optimal state and then reviewing other performance dashboards to identify areas where we can drive improvements. You will meet regularly with your direct peer, the Group Manager, Lifecycle Marketing Campaign Strategy, to align on campaign prioritisation, audience targeting, and campaign build processes; meeting with product managers, data science analysts, and engineering leads to review data pipelines and functional processes that enable this programming to be prioritised.
You Will
You Have
LegalZoom is a remote-first company and the national range for this role is ($128,300 - $190,000). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
○ Fertility
○ Mental Health
○ One Medical
○ Fringe lifestyle benefits up to $250
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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