Social Media Marketing Manager

ABOUT Leeford:

Leeford Healthcare Limited is among India’s leading pharmaceutical and wellness companies and stands as the nation’s second-largest generic pharmaceutical firm. It focuses on delivering high-quality, affordable healthcare solutions to improve lives. The company has a diverse portfolio with over 950 products in 30+ therapeutic segments in the Healthcare division and 900+ products in 32 segments in the Wellness division. Its Medi Science division works in Renal Care, focusing on Nephrology and Urology, while the Cosmacia division offers over 150 personal care and wellness products. With over 5,000 employees, Leeford is driven by R&D, strict quality standards, and a strong distribution network across India.

Job Summary:

We are currently hiring for a Social Media Marketing Manager who can design and execute strategies that keep audiences engaged and conversations meaningful. This role is ideal for someone who knows that social media is not just about posting content but about creating communities, listening to feedback, and building trust. You will be managing campaigns across different platforms, ensuring consistency of messaging while tailoring communication to each channel’s audience. The position demands creativity balanced with data-driven thinking—understanding when a quirky post works and when a professional tone is needed. Collaboration will be central, as you’ll coordinate with design, content, and product teams to bring ideas to life. This is a remote or hybrid role, giving you flexibility while keeping you connected with the team for planning and execution.

Primary Responsibilities:

• Develop and implement social media strategies across multiple platforms.

• Plan, create, and schedule engaging content.

• Monitor performance metrics and adjust strategies based on insights.

• Engage with the audience by responding to comments, messages, and discussions.

• Collaborate with designers and content creators to maintain brand consistency.

• Manage paid campaigns to increase reach and visibility.

• Track industry trends and competitor activities to stay relevant.

• Prepare regular performance reports for management review.

Primary Skills:

• Strong knowledge of major social platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).

• Ability to create strategies tailored for different platforms.

• Proficiency in social media analytics and scheduling tools.

• Strong communication and copywriting skills.

• Creativity combined with an analytical mindset.

• Ability to manage multiple campaigns at the same time.

Qualification:

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.

• Certification in digital or social media marketing will be an added advantage.

Experience:

• Minimum 4–6 years of experience in social media marketing, with at least 2 years in a managerial role.

How to Apply?

You can apply through only LinkedIn or send your resume to careers@leeford.in with the subject line: Social Media Marketing Manager Application.