Lead Design and Customer Experience

Job Title: Head of Design & Customer Experience (HOD – Design & CX)

Location: Remote

Reports To: Chief Executive Officer (CEO)

About Learntastic.com

Learntastic.com is a fast-growing eLearning platform dedicated to delivering high-quality, engaging, and industry-relevant training for professionals across sectors like healthcare, assisted living, and more. We are committed to building powerful digital learning experiences that drive results, engagement, and retention.

Role Overview:

We are looking for a strategic and creative Head of Design & Customer Experience to lead the design vision and elevate the overall user experience for our learners and clients. This is a senior leadership role responsible for aligning customer experience strategy with product development, marketing, and business outcomes. The ideal candidate combines design leadership with data fluency and conversion expertise.

Key Responsibilities

Strategic Leadership

• Define and execute a holistic design and customer experience vision aligned with business and learner needs
• Build, lead, and mentor a high-performing team of UX/UI designers, brand designers, and CX strategists
• Champion a design-first culture focused on usability, accessibility, and performance
• Work closely with Product, Tech, Sales, and Marketing to ensure cohesive and consistent experiences

Creative Direction & CX Ownership

• Lead the creation and evolution of design systems, brand style guides, and UX standards
• Oversee UI/UX design for key digital products: websites, landing pages, dashboards, learning modules
• Shape the end-to-end learner journey across all touchpoints to maximize engagement, retention, and satisfaction
• Ensure all digital experiences meet accessibility (WCAG) and mobile-responsiveness standards

Data-Driven Optimization

• Own and analyze the A/B testing strategy including test design, execution, segmentation, and reporting — with a sharp focus on improving conversion rates
• Use tools like GA4, Heap, Microsoft Clarity, and VWO to:
• Track user journeys
• Identify high-exit points and friction areas
• Analyze behavioral trends
• Run conversion-focused experiments and tests
• Translate insights into high-impact UX/UI decisions and prioritize iterative design improvements based on data

Cross-Functional Collaboration

• Collaborate with Marketing to improve conversion on campaigns, landing pages, and checkout flows
• Partner with Sales and Support to reduce churn and improve customer satisfaction across onboarding, training, and support journeys
• Work with Engineering to ensure designs are technically feasible, scalable, and implemented to spec

Requirements

• 8+ years of experience in UX/UI design, customer experience, or digital product design roles, with 3+ years in a strategic leadership capacity
• Strong portfolio demonstrating user-centered design thinking, brand consistency, and measurable impact on product or business outcomes
• Deep familiarity with design and optimization tools: Figma, Adobe Suite, GA4, Heap, VWO, Clarity, Hotjar, etc
• Proven track record of owning A/B and multivariate testing strategies tied to real conversion gains
• Experience in edtech, SaaS, or consumer digital platforms is highly preferred
• Excellent communication, project management, and leadership skills
• Understanding of accessibility standards, responsive design, and UX research methodologies

What We Offer

• Competitive compensation package with performance incentives
• Flexible, remote-first work culture
• The opportunity to shape the learner experience at a high-growth digital education company
• Creative freedom, strategic ownership, and collaboration with a forward-thinking leadership team

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