ASO/SEO Specialist

About Us

QuillBot was founded in 2017 with the mission of helping students and professionals, especially those learning English, strengthen their writing. Today, QuillBot is on a mission to make written communication better and more efficient. With over 56 million users worldwide, QuillBot empowers people to write without limits. The platform offers a suite of AI-powered tools, including paraphrasing, grammar checking, summarising, and more to help users communicate more effectively across languages and cultures. With a dedicated team of 190 employees, QuillBot continues to innovate, enabling users to enhance their writing and express themselves with clarity and confidence. "Write without limits" is at the core of everything we do at QuillBot.

Position Overview: We're looking for an experienced ASO/SEO Specialist with 3–5 years of experience in driving organic growth for websites and mobile apps. The ideal candidate should have a strong grasp of app store optimization (ASO) and current ASO ranking factors, as well as in-depth knowledge of SEO fundamentals, including technical and off-page SEO. The primary focus of this role will be on ASO and extension-related initiatives (around 80%), with the remaining 20% supporting SEO efforts as needed. This position demands a data-driven, analytical mindset with proficiency in reporting tools, insight generation, and performance optimization.

Key Responsibilities

ASO Responsibilities [80%]:

• Ability to work independently and in a self-directed manner.
• Execute and manage App Store Optimization across Google Play and the Apple App Store.
• Also responsible for store optimization on platforms like the Chrome Web Store, Microsoft Store, and other relevant marketplaces to boost reach and visibility.
• Conduct keyword research, competitor analysis, and market research for app listing optimization.
• Optimize app titles, descriptions, screenshots, icons, and video previews to improve visibility and conversion.
• Optimize extensions metadata, visuals, and descriptions to improve discoverability.
• Perform A/B testing on app store creatives and metadata to maximize install rates and engagement.
• Track and analyze performance using ASO analytics tools like AppTweak, App Radar, and App Annie, and prepare monthly performance reports.
• Understanding of mobile marketing strategies to enhance user acquisition and engagement.
• Draw insights from data to identify improvement areas and propose experiments.

SEO Responsibilities [20%]:

• Perform comprehensive keyword research, competitive analysis, and on-page optimization.
• Work on technical SEO audits, identify and resolve issues related to crawlability, indexing, and website health.
• Execute off-page SEO strategies, including link-building, content outreach, and partnerships.
• Monitor organic traffic trends, keyword rankings, and search visibility using tools like Google Search Console, SEMrush, Ahrefs, and Google Analytics.
• Stay updated with Google algorithm updates.
• Track, report, and analyze website analytics (Google Analytics, Search Console, SEMrush, Ahrefs, etc.) and prepare monthly performance reports.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field

• 3–5 years of proven experience in ASO/SEO. (experience in both is mandatory.)

• Strong knowledge of ranking factors, algorithm updates, and content optimization.

• Experience conducting and analyzing A/B tests for both content and app assets.

• Hands-on experience with ASO/SEO tools:

• ASO: Google Play Console, App Store Connect, AppTweak, App Radar, App Annie, Mobile Action, etc.

• SEO: Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.

• Strong data analysis and reporting skills, with the ability to draw meaningful insights from complex datasets.

• Up-to-date with the latest trends and best practices in SEO and ASO.

• Good communication and collaboration skills.

• Creative thinking with an innovation-driven mindset.

• Ability to work in a fast-paced environment and manage multiple projects.

Preferred Skills

• Understanding of conversion rate optimization (CRO) and app engagement strategies.
• Experience working on multilingual or international SEO.
• Familiarity with mobile-first indexing, Core Web Vitals, and UX principles.
• Familiarity with HTML/CSS and basic JavaScript

Benefits & Perks

• Competitive salary, stock options, & annual bonus
• Medical coverage
• Life and accidental insurance
• Vacation & leaves of absence (menstrual, flexible, special, and more!)
• Developmental opportunities through education & developmental reimbursements & professional workshops
• Maternity & parental leave
• Hybrid & remote model with flexible working hours
• On-site & remote company events throughout the year
• Tech & WFH stipends & new hire allowances
• Employee referral program
• Premium access to QuillBot
• Benefits and benefit amounts differ by region. A comprehensive list applicable to your region will be provided in your interview process.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!

This role is eligible for hire in India.

We are a virtual-first company and have employees dispersed throughout the United States, Canada, India and the Netherlands. We have a market-based pay structure that varies by location. The base pay for this position is dependent on multiple factors, including candidate experience and expertise, and may vary from the amounts listed. You may also be eligible to participate in our bonus program and may be offered benefits, and other types of compensation.

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Equal Employment Opportunity Statement (EEO)

We are an equal opportunity employer and value diversity and inclusion within our company. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.

About Learneo

Learneo is a platform of builder-driven businesses, including Course Hero, CliffsNotes, LitCharts, Quillbot, Symbolab, and Scribbr, all united around a shared mission of supercharging productivity and learning for everyone. We attract and scale high growth businesses built and run by visionary entrepreneurs. Each team innovates independently but has a unique opportunity to collaborate, experiment, and grow together, and they are supported by centralized corporate operations functions, including HR, Finance and Legal.