Senior Content Writer (Marketing & Advertising)

🐸 Why Join Our Team?

When joining Leap Group, you're joining a team that is passionate, innovative, and connected. Some words we've heard our teammates use to describe our culture are welcoming, collaborative, flexible, and dog-friendly (warning: your interview may be accompanied by a wagging tail🐕)

Benefits

We give our team the ability to make an impact with clients, while expanding their experience and depth of knowledge in the process. We like to show our appreciation for everything our teammates do by offering supportive and inclusive benefits that allow them to thrive. This includes things like:

💻 Remote work

🌻 Autonomy and flexibility

🌞 Unlimited PTO and Summer Fridays

🐣 Paid maternity and paternity leave

🧠 Company-paid access to coaching and therapy

💸 401k plan with match and 1:1 access to investment advisor

🩺 Health, dental, vision, and ancillary benefits

📚 Professional development opportunities

🌈 Diverse and Inclusive Marketing Comes from Diverse and Inclusive Teams

We recognize our teammates are our greatest assets in helping our clients market less and matter more. Diverse backgrounds, opinions and perspectives on our team allow us to expand our own perspectives and, in the process, create solutions that are innovative, creative, and strategic.

We're constantly working to transform our agencies and industry into spaces that are more diverse, equitable, and inclusive, and we welcome the addition of YOUR unique voice and perspective. Don't forget to ask us about our focus on diversity, equity, and inclusion during your interview.

🎧 Accommodation Requests

Leap Group complies with the ADA and ADAAA. If you need reasonable accommodation to apply, interview, or do the job, please include your accommodate request in the corresponding application question.

🌍 Where is This Role?

While we service clients nationally and internationally, Leap Group has a footprint in the Midwest, with offices in:

📍 Louisville, KY

📍 Cincinnati, OH

📍 Indianapolis, IN

📍 Chicago, IL

Our roles are typically open to remote candidates located and authorized to work in the U.S. However, priority will always be given to those located in our geographic footprint. This is because we've found the ability to seamlessly collaborate in-person when needed is very valuable to the nature of our work.

💻 Check Us Out

To learn more about our agencies and work, visit www.leapgroupnetwork.com

💎 Who is the Senior Content Writer?

You are a highly conceptual thinker who thrives on collaboration and problem-solving to achieve positive and productive outcomes. You love creativity, have a deep passion for the advertising industry, and are eager to push boundaries to help redefine it.

You don’t just write—you synthesize complex ideas into compelling narratives, transforming information into engaging, results-driven content. You are organized and structured, yet adaptable and open to pivoting when new insights or trends emerge. Learning new things excites you, and you embrace both the creative and analytical sides of content creation.

You thrive in team-driven environments, working seamlessly with designers, strategists, and marketing professionals to bring powerful ideas to life. Your ability to distill key insights and translate them into persuasive messaging makes you an asset to any campaign or brand initiative.

In This Role, You Can Expect To

• Develop creative, marketing and editorial copy for digital campaigns, print ads, social media, email marketing, and video scripts.

• Editing of in-house and freelance-created content.

• Collaboration with all Leap Group agencies to support their content creation needs and ensure consistency of messaging across the company.

• Craft attention-grabbing headlines, taglines, and slogans that reinforce brand messaging.

• Create content tailored to various marketing channels, ensuring alignment with brand voice and campaign objectives.

• You may interview partners, customers and other client stakeholders to discover compelling stories and mine for interesting facts, quotes and data that will educate, inform and inspire the reader.

• Collaborate with cross-functional teams to generate, refine, and execute impactful marketing content.

• Brainstorm and pitch fresh, innovative ideas for advertising campaigns and branded content initiatives.

• Research and develop content for blogs, social media, email, web, user tutorials, video, case studies, and whitepapers.

• Synthesize complex information into clear, compelling written outcomes that resonate with diverse audiences.

• Research industry trends, audience insights, and competitive landscapes to inform and inspire creative and marketing efforts.

📚 What do You Need?

• 3+ years of experience in content creation, with a strong background in advertising, branding, or digital marketing.
• Experience in both B2C and B2B marketing and content creation
• A conceptual mindset with the ability to generate innovative ideas that push creative boundaries.
• A strong ability to synthesize information into engaging, effective content.
• A passion for the advertising industry and a drive to redefine and elevate its standards.
• Proven ability to develop engaging ad copy that drives action and brand recognition.
• Highly collaborative and team-oriented, thriving in fast-paced environments.
• Strong organization and structure, with the ability to manage multiple projects simultaneously.
• Not afraid to pivot and adapt based on new insights, industry trends, or campaign feedback.
• Understanding of storytelling techniques and persuasive writing strategies.
• Strong knowledge of lead generation techniques, conversion optimization, and digital advertising trends.
• Experience working in a creative agency, marketing team, or advertising environment.
• Ability to craft compelling calls-to-action (CTAs) and develop messaging that resonates with target audiences.
• A self-starter mentality with a deep love for creativity and innovation.

Important note: A strong portfolio showcasing advertising copywriting experience, including digital, print, and social campaigns must be included with your application in order to be considered.