Product Marketing (Lead/Specialist)- Hà Nội

• Working location: 2nd Floor, Skyline Building, 36 Hoang Cau, Dong Da, Ha Noi.
• Working time: Monday – Friday (flexible check-in)

ABOUT US

Sendbyte is an AI-powered email automation platform that helps businesses create, personalize, and optimize email marketing campaigns at scale. Our product is designed to help eCommerce brands and Shopify sellers improve conversion, retention, and customer engagement through AI-driven workflows.

We are looking for a strategic and data-driven Product Marketing Lead to own Sendbyte's product positioning, go-to-market (GTM) strategies, messaging, and enablement across global and local markets.

RESPONSIBILITIESProduct Positioning & Messaging

• Build and execute core product positioning, value propositions, and messaging frameworks tailored for Sendbyte's target segments (eCommerce brands & Shopify sellers).
• Conduct deep market, competitor, and customer research to understand buyer personas, pain points, and product differentiation.
• Craft compelling narratives across website copy, landing pages, pitch decks, sales collateral, and in-app communications.

Go-to-Market (GTM) & Launch Strategy

• Plan and execute high-impact GTM strategies for new product features, AI capabilities, and major platform updates.
• Drive growth and visibility within the Shopify App Store through optimized store listings, feature highlights, and conversion rate optimization (CRO).
• Collaborate closely with Product, Growth, and Engineering teams to align product releases with compelling marketing campaigns.

Enablement & Demand Generation Support

• Create enablement materials (product demos, battle cards, case studies, FAQs) to empower sales and customer success teams.
• Partner with growth and content teams to build high-converting acquisition campaigns, educational content, and product-led growth (PLG) loops.
• Define and track key product adoption metrics, feature usage, and user activation funnels in collaboration with data analysts.

Market Expansion

• Adapt product messaging and positioning for international markets (US, EU, SEA, etc.).
• Identify regional nuances and localization needs to accelerate global user acquisition and retention.

REQUIREMENTS

• 2.5+ years of experience in Product Marketing, Growth Marketing, Product Management, or related roles.
• Proven track record of working with or marketing Shopify apps / SaaS products is REQUIRED.
• Strong understanding of the Shopify ecosystem, eCommerce industry, and MarTech landscape.
• Exceptional storytelling and copywriting skills with the ability to translate complex technical/AI features into clear customer benefits.
• Strong analytical mindset; experience using data (GA, Mixpanel, Amplitude, user interviews) to shape product positioning.
• Experience working on both local and global markets.
• Excellent English communication skills (written and verbal).

Nice to Have

• Experience in AI-powered products, email marketing, or CRM software.
• Experience scaling early-stage or startup tech products.
• Hands-on experience with user research, customer interviews, and A/B testing tools.

BENEFITS

• Competitive monthly NET salary + commission, transparent and fully take-home.
• 2 remote working days per month, enabling a healthy work–life balance.
• One paid service-off day per month.
• Flexible working hours, Monday to Friday – weekends are fully yours.