Performance Marketing Manager

Salary range - 3.6 - 4 LPA

Job Summary: We are seeking a skilled and results-oriented PPC and Google Ads Expert to join our in-house team at LeadRoad. You will be responsible for developing, implementing, managing, and optimizing our paid search campaigns, with a strong focus on B2B lead generation. The ideal candidate will have a proven track record of success in the B2B sector and a passion for driving high-quality leads through strategic paid

Role & responsibilities

You will be managing the campaigns for LeadRoad and its clients

Campaign Strategy & Execution:

• Plan, create, and manage paid marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
• Design and implement multi-channel strategies to drive leads, conversions, and revenue growth.
• Ensure that campaigns align with company goals and optimize for performance, ROI, and budget efficiency.

Data Analysis & Optimization:

• Monitor campaign performance and optimize bidding strategies, ad placements, and targeting.
• Analyze key performance metrics (KPIs) such as CTR, CPC, CPA, and conversion rates, and make data-driven decisions to improve results.
• Continuously test and iterate ad copy, creative elements, landing pages, and targeting to enhance performance.

Budget Management:

• Allocate and manage marketing budgets across multiple channels to maximize return on investment.
• Track and report on ad spend versus revenue growth to ensure campaigns are cost-effective and meet performance targets.

A/B Testing:

• Conduct A/B testing on creatives, audiences, and landing pages to identify what works best.
• Continuously experiment with different ad formats, placements, and messaging to enhance campaign performance.

Market Research & Audience Segmentation:

• Conduct research on market trends, competitor strategies, and target audience behaviors.
• Create detailed audience segments for more precise targeting and personalization.

Reporting & Insights:

• Provide detailed performance reports to stakeholders, including campaign insights, opportunities for optimization, and key takeaways.
• Present weekly/monthly performance updates, highlighting the impact on business KPIs.

Collaboration & Communication:

• Collaborate with internal teams such as content, design, product, and sales to ensure cohesive messaging and campaign execution.
• Work with external partners such as agencies or affiliate marketers to scale campaigns and achieve growth.

Stay Updated:

• Stay current on industry trends, platform updates, and best practices in performance marketing and paid media.
• Implement new tools and tactics to maintain a competitive edge in digital advertising

Skills and Qualifications:

• Proven experience in performance marketing, specifically in managing paid campaigns (PPC, social media, display ads, etc.).
• Strong understanding of digital marketing concepts, including paid search, display advertising, retargeting, and conversion tracking.
• Proficiency in platforms like Google Ads, Facebook Ads Manager, Google Analytics, and other marketing automation tools.
• Excellent analytical skills with the ability to interpret data and draw actionable insights.
• Experience with A/B testing and multivariate experiments.
• Ability to manage multiple campaigns and projects simultaneously.
• Familiarity with audience targeting, lookalike audiences, and custom segments.
• Basic knowledge of SEO and content marketing is a plus.