Director of Marketing

This is a remote opportunity open to those located in, and legally eligible to work in, Canada. We do have an office located in Victoria, BC for those located here and interested in a hybrid opportunity

Part of the Redbrick portfolio of companies, Leadpages is a complete lead generation platform that helps small businesses, marketing teams, and digital marketers find new customers and close sales online. Leadpages’ no-code website builder, AI Engine, and full suite of digital marketing tools give growing businesses everything they need to collect leads. Leveraging eleven years of conversion data and industry expertise, Leadpages recently launched performance marketing services to offer its customers a hands-off marketing solution. Distinguished by best-in-class support, Leadpages is a three-time Inc. 500 company. Leadpages is a Certified B Corporation as part of the Redbrick portfolio. Redbrick has been named one of Canada’s Top Small and Medium Employers for five years running.

One thing that our team members say they value most is our fun and truly “people-first” culture. Ours is a place where you’re given the autonomy to do your best work, from home or in the office, with the tools and support you need to do so. We cheerlead your goals and accomplishments and are invested in your future.

Here are some of the things our team loves most about working at Leadpages:

• Highly competitive salary
• Attractive vacation, healthcare & benefits, including generous RRSP matching
• Monthly fitness reimbursements to support a healthy and active lifestyle
• State-of-the-art and centrally located office
• Flexible work hours and options to work remotely
• High-end hardware and equipment — in office and at home
• Autonomy and freedom to do your best work on your own terms
• Opportunities to learn and grow through professional development support, funding, and mentorship
• Internal mobility: opportunities to work with various products and teams across the Redbrick portfolio of companies

“Leadpages has provided me with the opportunity to learn new skills and find effective ways to apply my existing skill set to a new role. Each day is different, and I’m lucky to work with supportive colleagues all across North America and customers all over the world!”

–Jake, Senior Technical Support Specialist

What it means to be Director of Marketing

We get it, you want to know what you’re signing up for before you apply, right? This is what you need to know. We’re looking for a Director of Marketing (Demand Generation & Performance Marketing) to own and scale customer acquisition, optimize marketing performance, and drive revenue growth. This role is perfect for a senior-level demand generation leader who thrives in a high-impact, hands-on role while managing a small but growing team.

This is a player-coach role—initially, you’ll be hands-on in execution while leading a team responsible for performance marketing, paid media, CRO, and lead generation. You’ll report directly to the CEO and play a key strategic role in shaping our growth marketing efforts.

As a Director of Marketing at Leadpages, you’ll be responsible for:

• Own and execute the demand generation and performance marketing strategy to drive leads, trials, and revenue across paid, affiliate and organic channels.
• Oversee and optimize multi-channel acquisition campaigns across Google, Meta, LinkedIn, YouTube, and emerging platforms.
• Manage and allocate paid media budgets to maximize ROI and CAC efficiency.
• Develop and execute conversion rate optimization (CRO) strategies to improve funnel efficiency from ad clicks to signups.
• Own and evolve the Leadpages brand strategy, ensuring consistency in messaging, positioning, and visual identity across all marketing channels to drive awareness and credibility.
• Leverage marketing analytics, attribution modeling, and customer data to refine targeting and optimize growth efforts.
• Collaborate with Revenue Operations, Product, and Sales to refine messaging, audience segmentation, and lifecycle marketing strategies.
• Build, mentor, and lead a small but high-performing marketing team, with the opportunity to scale as the company grows.
• Report directly to the CEO, providing data-driven insights, recommendations, and forecasting models.

What we would like to see in you

Every Redbricker has three things in common: We’re curious, passionate, and good-humoured. We try our best to balance hard work with good, old-fashioned fun. As a Director of Marketing at Leadpages, there are extra specialties we’re on the lookout for:

• A senior-level or director level marketing leader with 5+ years of experience in demand generation and performance marketing, preferably in SaaS (B2B or SMB markets).
• Proven expertise in performance marketing (paid search, paid social, programmatic, retargeting, affiliate, etc.), with a track record of scaling acquisition channels profitably.
• Strong analytical mindset, experienced in marketing attribution, A/B testing, and growth analytics (Google Analytics, Looker, Mixpanel, or similar).
• Comfortable owning budgets, forecasting, and performance reporting at the executive level.
• Experienced in managing and mentoring a small team while still being hands-on.
• Strong understanding of lifecycle marketing and marketing automation tools (HubSpot, Marketo, etc.).
• A self-starter with a bias for action, who thrives in a fast-paced, high-ownership environment.

Redbrick and Leadpages are committed to creating a diverse environment where everyone can be their true authentic selves. We value all differences as they are essential for a thriving, happy, and productive workplace. If you’d like to join us and help build a disruptive company where we are all proud to belong, here are the next steps to becoming the next Director of Marketing at Leadpages:

1. Apply with your cover letter and resume.
2. Take this opportunity to tell us your story and why you’d be a good fit for our team.

Be sure to follow us on LinkedIn and Instagram for all that’s happening at Leadpages.

If you need accommodations during the hiring process, please reach out to us at accommodation.request@rdbrck.com. We’re here to support your success.

Redbrick and Leadpages are headquartered on the traditional Coast Salish territory, and we respectfully acknowledge the Lekwungen and W̱SÁNEĆ People of this region. With gratitude, we live, work, and care for this beautiful land.