Marketing Manager

We are seeking a Marketing Manager for a Series A funded Wellness Brand.

Job Profile:

Campaign Execution & Operations (70% of role)

Execute direct-response campaigns across outdoor (hoardings, metro stations, bus shelters), print (national + regional newspapers), radio, and TV in 50+ cities

Priority channels: Outdoor and print are primary focus; radio is tertiary; TV is exploratory for future scale

Manage end-to-end campaign delivery: vendor coordination, placement booking, timeline management, quality control, on-ground verification

Build the operational playbook: systems, processes, checklists for multi-city rollout

Identify high-traffic advertising spots in each city that drive foot traffic to clinics and online leads

Conduct physical site audits: verify hoarding placements, print ad quality, contracted deliverables

Media Planning & Buying (Core Strength Required)

Own the offline budget with full P&L accountability

Negotiate and buy media across Tier-1, Tier-2, Tier-3 cities: outdoor vendors, print media houses, radio stations, and TV networks

Master regional media landscape: understand pricing, vendor dynamics, seasonal fluctuations

Build and manage relationships with outdoor agencies, print publications, radio companies, and TV media houses across India

Extract maximum value: negotiate volume discounts, secure prime placements, identify distress inventory opportunities

Audit vendor delivery rigorously: catch fraud, demand refunds for non-performance, hold vendors accountable

Performance Measurement & Optimization (Critical)

Build lead attribution infrastructure for offline campaigns (QR codes, unique phone numbers, promo codes, landing pages, location tagging)

Track and report daily: Cost per lead, foot traffic uplift, lead-to-customer conversion, ROI by city/channel/placement

Conduct ongoing campaign optimization: kill underperforming placements within 2 weeks, reallocate budget to winners

Partner with Director of Growth (digital) to benchmark offline vs. digital CPL and optimize total marketing mix

Present performance data to Founders weekly: what’s working, what’s not, what you’re changing

Creative Coordination (Not Creative Creation)

Work with Founders and copywriters to execute creative briefs

Provide market feedback: what messages resonate in which cities, audience insights from ground

Coordinate A/B testing of creative variations based on performance data

Ensure brand consistency and messaging clarity across all placements

You don’t write the ads instead you make sure they get placed correctly and deliver results

Team & Vendor Management

Build and manage team: media buyers, coordinators, city-level field staff (as scale requires)

Liaise with city-level agencies for outdoor media, print placement, radio bookings, TV media houses, and on-ground execution

Build vendor scorecards: delivery quality, negotiation leverage, responsiveness, fraud tracking

Handle day-to-day operations: spot identification, booking confirmations, creative trafficking, invoicing, payment cycles

Create systems that can scale from 50 to 100+ cities without Founder dependency.

Marketing Manager Requirements:

Experience: 8-12 years in B2C marketing with demonstrated success in operational delivery of offline campaigns

Best-fit profiles:

D2C brands scaling offline: Operations/Media heads from similar businesses (managed ₹10-30cr offline spends operationally)

FMCG regional launch specialists: Ran multi-city rollouts for companies similar to HUL/ITC/Dabur with hands-on vendor management and budget accountability

Media agency veterans who moved client-side: Operations heads who then took P&L ownership at brands

Outdoor/Print specialists: Deep expertise in traditional media buying, vendor networks across India, negotiation mastery