As an LTC Digital Marketing Account Manager, you will be the main point of contact, managing communication and the relationship with multiple Digital Marketing clients. For each LTC client, you may lead a team of LTC digital marketers in strategy development and execution of digital strategy for complex and heavily focused SEO campaigns. You may also oversee, lead and delegate to a group of Digital Marketing Search Specialists at the agency.

Workplace Core Values

The Digital Marketing Account Manager will be expected to understand, demonstrate and apply our workplace core values and encourage others to do the same:

Quality
Growth
Teamwork
Innovation
Balance

Experience, Education & Training We’re Looking For

College degree from an accredited university, preferably with a major in Marketing or Digital Marketing
5+ years of SEO experience
3+ years of digital agency account management experience managing multiple brands and maintaining client relationships
2+ years of experience and understanding working on integrated digital marketing campaigns (organic search, paid search, content marketing, social media, etc.) and managing teammates responsible for these services
Advanced SEO knowledge with a strong grasp on how technical, on-page, and off-page SEO are all critical components of an effective campaign
Expertise with Digital Marketing best practices, knowledge of Google algorithm updates, and how that impacts strategy, online branding, and integrated digital strategies.
Content marketing strategy development
Link acquisition strategy
Strong emphasis on written communication skills with an emphasis on grammar/spelling excellence and attention to detail
Google Analytics Academy Certification (all four courses)
Proven experience using Google Search Console, Google Tag Manager, and Google Business Profile

In addition to education and previous experience, there are a number of skills and personal attributes required for this position, such as outstanding management skills, demonstrated leadership, and the ability to effectively delegate to, nurture, and develop less experienced team members into managers.

The Digital Marketing Account Manager should also be excellent at proactive problem solving, have the ability to translate policies into daily routine operations, and be self-assured, confident, goal-oriented, and able to be transparent in communication with everyone in the agency.

Job Tasks & Responsibilities

Account Management:

Develop, lead and oversee strategy and the day-to-day execution of a portfolio of integrated digital marketing campaigns and take responsibility for overall success
Strong understanding of the client’s needs, business objectives, KPIs, products/services and target audience
Build and nurture strong, engaging client relationships by managing expectations and fostering growth via proactive, ongoing client communication
Client meeting coordination and leadership
Ensure deadlines are met and full scope is fulfilled monthly
Present deliverables and performance reports to clients along with updated recommendations always tied to each client’s specific campaign goals
Campaign performance analysis, translating data into recommendations and plans for improvement
Follow procedure, execute, track and communicate regarding campaign renewal process
Look for opportunities to upsell clients on other services
Create case studies and success stories for the accounts managed
Report project performance and progress to manager on a regular basis

Digital Marketing Campaign Fulfillment:

Develop and lead execution of campaign strategy
Develop and drive the national and local SEO campaign strategy
Ability to leverage AI tools to uncover search intent, identify keyword opportunities, and guide content planning for maximum visibility.
Skilled in AI-prompt writing to generate SEO-friendly content outlines, draft copy, and optimize existing assets while ensuring originality and compliance with guidelines.
Strong editorial judgment to refine AI-assisted outputs, ensuring content meets brand standards, E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness), and aligns with client goals.
Comprehensive knowledge of Google Business Profile and how to effectively optimize and promote a client’s listing using local SEO tactics
Task management in our project management platform Productive
Manage internal communication with junior staff to keep them in the production loop and provide clear and concise communication for task delegation
Maintain organization of deliverables and project files in Google Drive
Link building fulfillment
Manage internal budgets content/link building
Advanced data analysis to drive campaign performance
Conduct advanced website audits using Ahrefs and Screaming Frog
Report prep

More:

Contribute to the agency as a DM strategy leader
Supervise, train, mentor, and coach search strategists assigned to you, including regular touchpoint reviews
Participate in business development opportunities as an expert in DM
Provide strategic and tactical support to team members, improving processes and developing best practices
Help grow the DM team’s skills through sharing new ideas and educating the team
Contribute to the entrepreneurial spirit of the agency; working with other digital experts to brainstorm and develop new products and services
Kick ass daily #kad

Compensation Eligibility: