Customer Retention Manager – Email, SMS & Push Marketing(Lead Generation Focus)

Customer Retention Manager – Email, SMS & Push Marketing(Lead Generation Focus)

About Us

We’re Lead Stack Media – a fast-growing performance marketing company specializing in personal loan and affiliate lead generation. We need a Retention Manager who can own our inbound lead retention process and maximize engagement through email, SMS, and push campaigns.

Your Mission

• Manage the entire inbound lead flow from acquisition to conversion.
• Create and run targeted, high-conversion campaigns (email, SMS, push) to keep leads engaged and drive repeat conversions.
• Segment and automate communication flows for maximum performance.
• Track results and continuously optimize campaigns through A/B testing and data insights.

What We’re Looking For

• 3+ years in retention marketing, CRM, or lifecycle marketing.
• Proven experience driving repeat engagement and lead reactivation.
• Strong conversion-focused copywriting skills.
• Hands-on with tools like:
• Klaviyo, Braze, ActiveCampaign, SendGrid
• Twilio, Attentive, Postscript
• OneSignal, Airship, MoEngage
• Skilled in A/B testing, list cleaning (NeverBounce, ZeroBounce), and deliverability tools (Litmus, Email on Acid).
• Proficient in analytics platforms (Google Analytics, Looker Studio, in-platform dashboards).
• Solid understanding of CAN-SPAM, TCPA, GDPR compliance.

You’ll Thrive If You

• Can map customer journeys and design automated retention flows.
• Have a data-driven mindset — track KPIs, extract insights, and act fast.
• Can manage multiple campaigns without missing a beat.
• Work well cross-functionally with marketing, design, and sales teams.

KPIs You’ll Own

• Open & click-through rates
• Conversion rates from inbound leads
• Lead reactivation and repeat engagement
• Deliverability & opt-out rates

Project Scope

• Remote, project-based role with potential for ongoing collaboration.
• Start immediately and deliver measurable retention improvements within the first month.