Manager of Marketing

Lazo is an all-in-one SaaS platform that addresses the challenges faced by early-stage startups in raising capital and scaling their business in the US. By providing cost-effective and integrated finance, legal, and fundraising tools, Lazo empowers founders to efficiently manage core functions, such as financial planning, legal framework, accounting, tax, payroll, and investor communication.

Lazo is supported by: Google for Startups, AWS Startups, EY, Endeavor & Tampa Wave Bay.

About the Role

You will have the exciting opportunity to lead and execute innovative and effective marketing strategies to drive the growth and visibility of our company in the market. Reporting directly to senior management, you will be responsible for overseeing a team of marketing professionals and collaborating with other key departments to achieve our business objectives. Your experience in digital marketing, knowledge of the industry, and leadership skills will be crucial for success in this role.

Responsibilities:

• Strategic Development: Design and execute the global marketing strategy for the startup, aligned with the company's growth and positioning objectives in the market.
• Lead Generation: Oversee the generation of qualified leads through various strategies, including content marketing, SEO, SEM, social media, email marketing campaigns, among others.
• Branding and Positioning: Define and maintain a strong brand identity, ensuring consistency across all customer touchpoints and working on differentiation in a competitive market.
• Product Development: Collaborate with the product team to identify improvement opportunities, new features, and functionalities that resonate with the target audience.
• Team Management: Lead and motivate a team of marketing professionals, providing guidance, setting clear goals, fostering creativity, and promoting a collaborative environment.
• Analysis and Measurement: Utilize metrics and data analysis to evaluate campaign performance and the overall marketing strategy, making necessary adjustments to maximize results.
• Interdepartmental Relationships: Work closely with sales, product development, and customer support teams to ensure smooth communication and a unified strategy.
• Market Research: Stay updated on SaaS market trends, analyze competitors, and provide valuable insights to constantly adapt and improve our strategies.

Requirements:

• AI First mindset and extremely curious person.
• Demonstrated experience in marketing roles in B2B SaaS.
• Strong leadership skills and ability to manage cross-functional teams.
• In-depth knowledge of lead generation strategies, digital marketing, and branding techniques.
• Familiarity with analytical tools and marketing platforms.
• Excellent communication skills and ability to establish effective interdepartmental relationships.
• Creativity to generate innovative ideas and adapt in a rapidly changing environment.
• Bachelor's degree in marketing, business, or a related field (postgraduate degree is a plus).

If you are seeking an exciting challenge in the world of marketing and want to lead a dedicated team in a growing startup, we look forward to receiving your application!

Benefits.

💰 Compensation in USD.

🧑‍💻 #Flexible work culture - we focus on goal achievement!

📍 100% remote.

🏖️ 3 weeks of vacation.

🧑‍🎄 Week off between Christmas and New Year's Eve.

💆 Health benefits.

🎂 Birthday day off.

👪 Marriage leave, maternity/paternity/adoption leave.

And it gets better:

🚀 Develop in a fast-paced and challenging environment.

⭐ Be part of a highly committed team with an excellent work environment.

🌎 Work for one of the most challenging ecosystems: the United States.

Lazo, we provide peace of mind to fast-growing startups by ensuring all financial, accounting, tax, and legal needs are being met while they focus on product and traction. We provide information in a timely manner, ready to be shared with investors, ensuring the startup is always investment-ready.