Country Marketing Manager - US & Canada

We’re looking for a Country Marketing Manager to take our growth in North America to the next level. Reporting to the Director of Field Marketing, you’ll be the driving force behind localized marketing programs that directly fuel pipeline, revenue, and account engagement.

This is a hands-on, strategic role at the intersection of marketing and sales. You’ll partner closely with our North American sales, advocacy and partnerships teams as well as Global Marketing to plan and execute high-impact programs designed to influence specific accounts, industries, buying groups and in-house communities. You will be a regional expert who is deeply connected to our prospects, customers, and market landscape so you can craft regional experiences that convert interest into opportunity.

Day to Day You Will:

• Develop and execute country-specific marketing plans aligned with global strategies, pipeline objectives and regional account priorities – in collaboration with Sales, Customer Experience, Advocacy and Partnerships teams.
• Analyze local market conditions, customer behavior, and competitive activity to inform these country marketing plans.
• Define and own the US marketing events and campaign calendar.
• Plan and manage regional marketing events, including industry events, webinars, customer workshops, executive experiences and community conferences & engagements.
• Create personalized, high-impact campaigns tailored to specific locations, industries, personas, and buying stages - using an account-based approach to influence decision-makers and accelerate opportunities.
• Manage the full lifecycle of field programs in the US: planning, execution, registration, lead capture, and performance reporting.
• Collaborate with Global Marketing to ensure regional activity reflects the LawVu brand, values, and Global Marketing goals.
• Support the partnerships team with co-marketing activity for key regional channel partners.
• Analyze the effectiveness of US marketing campaigns and report regularly on progress against company and campaign goals.
• Work closely with product marketing to tailor content and messaging for local relevance and resonance across verticals.
• Leverage marketing technology and data to identify high-intent accounts, measure engagement, and continuously improve field marketing effectiveness.

Required Skills

• Minimum of 8 years of hands-on experience in B2B SaaS organizations, especially those with a sales-heavy go-to-market strategy.
• Proven success in managing field marketing programs and relationships with enterprise sales organizations
• Embodies strong organizational skills, ability to anticipate the needs of sales
• Ability to maintain an optimistic, approachable, and self-starter attitude
• Partnered with creative and content teams to ideate, optimize, and develop creatives relevant to Enterprise audiences across the US region
• Worked in cross-functional matrix structures, contributing to the execution of integrated campaigns or field marketing.
• Strong desire to execute, drive impact, and demonstrate urgency with projects big and small.
• Happy to be “hands-on” — no task is too small or too big.
• Experience in the legal industry.

What sets us apart:

• Monthly wellness allowance to use on whatever enables you to bring your whole self to work - gym membership, massage, childcare.. the list goes on!
• Health insurance cover
• Extended paid parental leave
• Extra paid day off on your birthday
• Share options so you can have a piece of the pie
• Home office allowance set up for remote employees

Why LawVu?

At LawVu we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer the opportunity to get onboard a growth company early and the opportunity to participate in LawVu’s success through our incentive scheme. LawVu has rapidly expanding offices and our work environment encourages continuous improvement and future career development.

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables us to better understand and serve customers and innovate successfully. From the moment you join, you’ll feel welcome and supported to do the best work of your life.

Our team is only as strong as the culture it is built upon. Our core values are:

Inspire and Delight

We take pride in what we do and go the extra mile to create experiences that inspire and delight our customers.

Move Swiftly

We do what we say we will do, moving fast to get the right things done to make an impact.

Dig Deeper

No challenge is too big. With courage we embrace the challenge, learn from our mistakes and share the knowledge

Take Ownership

With every decision and behaviour, however big or small, we take ownership of it's impact on our business.

Back yourself. Back others

We strive to be supportive, honest people who respect each other and build a high level of trust to perform as a winning team.

Bring your Woo

Woo is what energises us, brings us joy and makes us unique. We seek to create a safe environment that fosters bringing your whole self so you can thrive.